Spinning Around

Some top quality advertising aimed at da yoof from Oz ...

This is actually brilliant. Want to know how to appeal to da yoof with bugger all budget? This tells you most of what you need to know, we reckon ...

Basically, remove big budgets, bands, celebrity, sex. Insert humour, a cracking little script, some tastelessness and a spot of the unexpected.

It's ... well ... a snap ...

Ultrabook uses a "pop up theatre" to celebrate launch

I don't know about you, but this just slightly misses the mark.

I think it's the jar between the slick content of the theatre and the slightly down-home and hoke actors and filming. Cure idea altogether. Just not sure that it quite comes together as a single piece ...

Heineken creates a wee Facebook Serenade for Valentine's Day ...

Always hoped that Heineken would do more with its ads - particularly socially.

Now, following the enormously successful The Date ad of last year, they have.

The top and bottom of it is that you use the Facebook app to create a wee video-ette that invites the object of your desires on a date. Selecting from the various options (from the type of date to the reason that someone should go out with you), the app spins-up a video serenade.

And quite fun they are too ... here's mine to H&G ...

What's more, if you are the recipient of one of these little gems, you can use the app to then respond with a yay or a nay to tell your admirer whether you will be reciprocating their affections.

Lovely work.

Love, love, love this Google Maps ad

Simple, creative, intelligent, fun.

That's all there is to say, really.

Virgin Money: perhaps there is no more life in 3D mapping ...

Really stunning piece of work from Virgin Money that made me question whether there is still life in the idea of doing 3D projections for launches.

The spectacle is pretty amazing - it's creatively stunning. Really stunning. However, the fact that this is remarkable but has only had around 10,000 views is probably telling. That's not a bad number, but it's hardly the big numbers that these campaigns used to get.

Anyway, enjoy the view. It's a beautiful looking piece of work ...

The best bits of 2011 in one post ...

We thought that it'd be nice to drag a variety of bits and bobs that we scribbled about on Spinning Around during the course of 2011 into one neat and easy place. Which means that, if you're sitting in the office this week without too much to do, you can kill more-or-less a whole hour watching all of this nonsense. Which can't be bad, now can it?

So ... first off ... The Royal wedding was the biggest thing to happen in 2011. T-Mobile's viral the funniest thing to happen from a brand in its wake (we think) ...

Madness from Nissan with "Damned Ponies" was ... odd ...

Then there was some beautiful work from Dermablend loosely hooked to woman of the year, Lady GaGa ...

45 million views after its launch, VW's The Force was a 2011 phenomenon ...

Skittles' Touch the Rainbow campaign was, in my humble, a bit bobbins. Except for this ...

Moshi Monsters' homage to Badger Badger Badger made us smile a lot ...

Footlocker's Sneakerpedia was a cracking idea from the mass-market brand ...

Canal+ continued their run of quirky, clever campaigning ...

And then there was the bug-powered phone ...

So there you have it.

We thought that it'd be nice to drag a variety of bits and bobs that we scribbled about on Spinning Around during the course of 2011 into one neat and easy place. Which means that, if you're sitting in the office this week without too much to do, you can kill more-or-less a whole hour watching all of this nonsense. Which can't be bad, now can it? So ... first off ... The Royal wedding was the biggest thing to happen in 2011. T-Mobile's viral the funniest thing to happen from a brand in its wake (we think) ... Madness from Nissan with "Damned Ponies" was ... odd ... Then there was some beautiful work from Dermablend loosely hooked to woman of the year, Lady GaGa ... 45 million views after its launch, VW's The Force was a 2011 phenomenon ... Skittles' Touch the Rainbow campaign was, in my humble, a bit bobbins. Except for this ... Moshi Monsters' homage to Badger Badger Badger made us smile a lot ... Footlocker's Sneakerpedia was a cracking idea from the mass-market brand ... Canal+ continued their run of quirky, clever campaigning ... And then there was the bug-powered phone ... So there you have it.

MantaClaus ... holiday season goodness from the Old Spice man ...

Lovely ...

Response from @beautyjunkies was, apparently, OMG I CAN DIE NOW ... She has proceeded to have lengthy chat about the whole experience with her 11,000 followers.

Loving the work ...

Loving all the fine lines that the Harvey Nicks Xmas offering walks

I just thought that this was worth a share and a hat tip.

Harvey Nichols has got a sense of humour and has walked a whole bunch of fine lines with their Christmas campaign.

Given the economic situation, pushing expensive designer gear was always going to be a challenge. This ad manages to do that while at the same time under-cutting the message with a) some humour and b) some unspoken messages

Given their premium brand credentials, showing the relatively wealthy people who make Harvey Nicks tick on telly would alienate a LOT of people. This ad manages to take the piss out of slightly slaggy poor birds (their ad, not mine) while making everyone feel a sense of either identification or a sense or superiority. Neat.

And given their male/female split, they've managed to advertise to create an ad that would appear to aim fairly and squarely at women, while at the same time cunningly suggesting to chaps that there is just a wee bit of the possibility of casual sex involved somewhere along the lines. Nicely done.

Altogether, a smart piece of creative work. Be interesting to see who shares their #walkofshame though ..

Gently impressed by the Lagerhaus Blog Up Stores ...

You need to be pretty sure of your blogger relationships to give this a spin - you have to know that they REALLY like your products and don't mind the association being an intimate one.

But Lagerhaus was clearly confident of both. So they created Blog Up stores.

Cute idea.

Essentially, widget given to interiors bloggers to create their own curated selection from the brand's stock. They stick it live on their blogs and give it their own "marketing spin" as curators. The remarkable thing was that the bloggers only picked FIVE pieces. Five.

Cue masses of sales and some great brand awareness.