Lead agency: Fever PR
Client: Jackpotjoy.com
Who came up with the idea?: Frankie
Oliver, Fever PR
Who signed it off client-side?: Lee
Fenton, COO Gamesys
Who delivered it?
Caroline
Farley
Frankie
Oliver
Honourable mentions
Lucinda
Glover
Emily Taylor
This campaign needed to increase Jackpotjoy.com’s spontaneous brand awareness by amplifying the brand’s advertising creative of doing something “Just for the Jackpotjoy Of It”: a call-to-action for people to have more daft fun in their lives (much like playing bingo!).
The campaign team did the most fun thing they could think of and sailed a giant 50 foot high and 60 foot wide yellow rubber duck down the river Thames to celebrate the launch of the Jackpotjoy FUNdation – a £250,000 bursary we created on Facebook to fund and reward daft ideas.
The stunt increased Jackpotjoy’s spontaneous brand awareness by 7% nationally and 10% in London.
It delivered over 55 pieces of coverage from a cross section of national and online press including Daily Mirror, The Sun, Daily Telegraph, Evening Standard, Metro, The Guardian, Mail Online and Yahoo.
The duck featured on the 6.00 pm and 10.00 pm airing of London Tonight with the stunt also discussed on BBC Breakfast’s paper round up. It spread across the globe and was covered by media in America, Italy, Canada, Mexico, Portugal, India and more. And it trended on Twitter (#2 in the UK, # 7globally, generating over 12,500 tweets).
If you would like to get work in to IotY2012, you'll simply need to download this form, fill it in and spin it back to me with an image (or more than one if you fancy). The deadline was 8 February 2013, but there's still a bit of time if you want to get something in pronto.
Picture credit: Solent News
It's a ripp of of an artwork by florentijn hofman Rubber ducks!
Posted by: kim | 20 February 2013 at 08:52 PM
www.florentijnhofman.nl
Posted by: kim | 20 February 2013 at 08:53 PM