Coca Cola gives the world a hug with some stolen CCTV moments

I thought that this little film-ette, which is now cracking on for 5 million views, was a pretty amazing piece of work from Coke.

Not because it's a remarkable film on its own - although the idea is undoubtedly a cute one, let's be honest.

I was actually rather taken aback that it had come from Coke.

Somehow, the big red canned drink was the last one that I would have expected to see apply its name to a series of stolen CCTV moments. But I guess that, since it decided to start opening happiness, a lot has changed in its brand marketing team and, amongst all the blockbusters, some small moments of unexpected loveliness are floating out.