Every now and then, a "job application" campaign is so stunningly clever that it goes viral to some degree or another. This is one of those occasions.
These fellas - Australian creative team GrinterSpencer - have suffered just that fate.
Their "Creative Ransom" basically involved buying the URLs for the names of Mebourne's top creative directors and then holding those pages "ransom" until they got a meeting.
This is their story (and it's well worth a watch) ...
That's really cool - reminds me a little of this: http://www.ask-kalena.com/google-adwords/clever-use-of-adwords-lands-man-top-advertising-job/. A guy set up PPC adwords for the names of all of the top creative directors in New York, so that they'd come across his details when they 'vanity googled' themselves...
Posted by: Beth | 09 March 2012 at 09:36 AM