Always hoped that Heineken would do more with its ads - particularly socially.
Now, following the enormously successful The Date ad of last year, they have.
The top and bottom of it is that you use the Facebook app to create a wee video-ette that invites the object of your desires on a date. Selecting from the various options (from the type of date to the reason that someone should go out with you), the app spins-up a video serenade.
And quite fun they are too ... here's mine to H&G ...
What's more, if you are the recipient of one of these little gems, you can use the app to then respond with a yay or a nay to tell your admirer whether you will be reciprocating their affections.
Lovely work.
they destroyed a brilliant commercial with the serenade overdub. pure garbage.
Posted by: chicky | 20 February 2012 at 08:53 PM
Misses the mark imo... as usual when big brands try to do social media.
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