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17 January 2010

Comments

Chris Reed

I'm with you. Maybe a brand extension too far? (or maybe even too far far away).

And if I was them I'd at least have waited until May 4th before releasing the trainers...

Cosmond

surely it's a spoof. can't possibly be for real

graeme fraser

I'm not happy either. Its all a bit 'jumping the shark'. At a base level the adidas output is very poor, the Vader hoodie is a case in point.

However, what really bugs me is that the whole extension does not seem very natural. It seems forced. I get the heritage bit, almost, but not the association of Beckham, Snoop et al with Star Wars. There is no link.

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