The World's Best Ever features a piece on all of the finest ads for off-beat fashion and lifestyle retailer, American Apparel. SEE, there IS a marketing-related reason for the image above.
Seriously, though, flicking through some of the ads, it got me to thinking that this is a brand that is utterly and remarkably of the moment. You can understand in so many ways, flcking through Dov Charney's almost-pornographic images, how the brand has gone global.
It's a business that wears its heart on its sleeve (sweatshop free cotton was where it started out), celebrates its people (many of those who feature in the ads are staff) and sells bloody good product at pretty reasonable prices.
But more, it's got a leader who feels like he still stamps a mark on a helluvalot that the company still does - including how it speaks to its consumers.
(PS. should agency blogs have posts like this on them - particularly with pics like the one above? Dunno, strikes me that if they don't have them, they should.)
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