Part client-related, partly just plain interesting, this one.
Google, YouTube, London Business School and the Daily Telegraph have partnered together to create an interesting business channel on the video site: Survival of the Fastest.
On the one hand, it demonstrates the fact that YouTube is interesting beyond animals falling off stuff and babies eating things. Which is a good thing in itself.
It's also interesting because of some of the people who are involved - one of whom is Ije Nwokore at Wolff Olins (Seventy Seven's very own clients). He does a piece on whether brands matter in tough economic times. And we think that it's jolly interesting ...
Also of interest is the IPA and Ogilvy's Rory Sutherland talking about customer service in a downturn ...
There's a LOAD of other good stuff on the channel - it's well worth a watch. Variously, they are on the themes of Speed, Marketing and Insights.
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