The ever-entertaining (and clever to boot) Droga5 (or Dro5a) have created this rather wonderful category for the Young Guns advertising awards: Craft in Quitting.
And the name is pretty self-explanatory with the award bestowed on the creatives who submit the finest manner in which someone might bail from a much-loathed role with real style.
My favourite so far has to be pseudo-spam sent to the creative director ...
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