Yeah, yeah, everyone does their top tips for 2008. All the trends that didn't happen last year but might this year - or those that have already taken place but are likely to continue. We thought that we would do things a bit differently and just pick one thing that we think might make it big in 2008 ... HoneyShed.
This is TV shopping like you have NEVER seen it before. A group of savvy (some less savvy than others) presenters each show off their goods. Most of the presenters are good eye candy, they have a panel of folks commenting as the show goes on (as above). But most of all, they do actually show genuinely interesting products.
This, ladies and gentlemen, is the latest offering from David Droga's outfit, Droga5, or as AdWeek would have it ...
the gussied-up infomercial site recently started by Droga5 and Smuggler [which flies] in the face of the conventional wisdom that consumers are keen on avoiding ad messages. On the contrary, these players believe consumers, especially young ones, are only interested in avoiding bad commercials that are interruptive. Their simple yet bold solution? Create an entire digital channel where commercials are the only content
You can watch the show live as it goes out or you can watch previous episodes. Once you have found the product you like, you can either buy direct from the partner/advertising online store or you can add the goods to your "stash". For our money, we think that this is one to watch in '08...
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