MEDIA WATCH: KEEPING AN EYE ON THE MEDIA AROUND US

MAXIM ONLINE TEAM EMERGES

As previously reported, Dennis lad's mag, Maxim, has axed its print edition to focus solely on its digital offer. As a result, Maxim.co.uk will re-launch in the next few weeks with a new team.

The only names to emerge in the frame are Ben Raworth (who becomes editorial director) and Stuart Messham (who will take on the position of the brand's online editor).

A NEW CAT GETS EDITOR'S CREAM

Isabelle O'Carroll has stepped into the well-heeled editor's shoes at the fashion blog Catwalk Queen, part of the burgeoning Shiny Media empire.

She's remains the editor of sister (or should that be brother, give its focus on men's fashion?) site, Brandish, for those who might be worrying that she had relinquished that particular role.

MEN'S HEALTH ONLINE ... AS YOU WERE

Contrary to recent reports, Laura Murphy at Men's Health Online isn't leaving at all. She has decided to work with the online outfit on a freelance basis, however. There is now a solid team of three working on the title and they are report that they are getting 700,000 unique users a month these days.

FAREWELL TO SPORT MAGAZINE (FOR NOW)

News reaches us that SPORT Magazine - briefly the biggest circulation men's mag in the market - has been forced to close its doors as its French parent has gone under.

We're a bit gutted, to be honest, because we liked the magazine and we liked Mark and all the other guys over there. It follows the closure of Maxim's print edition and the closure of Arena by Bauer a short while ago.

The press release says that the team (of 24 people) "has decided to suspend publication whilst the company rethinks its business model and looks for further investment".

Which makes it sound like there might yet be hope. Good luck guys.

FHM IN SEARCH FOR NEW EDITOR

FHM veteran, Anthony Noguera, is leaving Bauer, where he was most recently editor-in-chief of the publisher's men's lifestyle portfolio.

He's had a helluva run at EMAP and more recently Bauer, editing FHM - twice - as well as now defunct Arena and weekly lads' magazine Zoo.

The departure means that FHM is now in search of an editor and that Chris Bell (currently the title's deputy editor) will become acting editor for the timebeing.

MAXIM TO CLOSE ITS PRINT DOORS

No big surprises, it has to be said ... Maxim is to cease a print edition, according to MediaWeek. The magazine was showing pretty pitiful sales as a monthly and Dennis has a successful online track record with Monkey. So it was only really a matter of time ... There are eight editorial jobs under consultation, according to reports of the shift.