The BBC, according to the Press Gazette, has said that it will offer its digital content to the big newspaper publishers.
Now, on the one hand, this has to be applauded as a good thing altogether.
On the one hand, some print publishers have done a fabulous job of creating audio/visual content online - the Guardian Podcasts are good listening, the FT and Monocle both do great online video.
However, and by the same token, the quality is patchy. Being absolutely honest, the telegraphTV concept was great in principle, but the execution fell woefully short of the standards you would expect of the brand.
But there is another interesting thing going on here.
While ITV and a couple of other naysayers may still be out there arguing for a scrapping or capping of the licence fee, the debate has shifted towards the Beeb sharing some of the fee around a bit - rather than it going altogether. Which feels like a far more sensible place to be.
Outside of its commercial sector rivals, the harshest critics of the fee (and of the BBC) are arguably the print media owners - with most NGOs, stakeholder, consumer and even government commentators broadly in favour of the current state of affairs.
So perhaps by offering up its crown jewels - the quality of the content that its vast resources can deliver - to the print publishers to help bolster their commercially strong and growing online commercial operations, the BBC will win some new supporters as it makes its argument to the lawmakers.
And for the consumer? Maybe less choice, but far, far better quality of content. And that can only be a good thing.