One of the oddest ads that you will likely ever see. Creative for the Mars Chilled range. So cold that it makes your penis disappear. Now tell me, why in God's name would any man want to consumer this product? Random ...
As predicted, the question of Microsoft's ethics in distributing free "review" computers has continued.
There is a piece that sums up the debate from thenewmarketing weblog HERE. However, this is not the only side of the story and TechCrunch doesn't see a problem with it ... read their piece HERE.
Perhaps most tellingly, there has been general disdain for the whole
thing amongst the tech journalist community ... Dan Warne, News Editor
"This is a PR disaster for Microsoft. Within a few days it’ll be in
every newspaper and tech publication in the world; I guarantee it.
"It’s bizarre for one of the world’s largest PR companies, Edelman,
to think it could get away with this. Perhaps they don’t know bloggers
as well as they thought they did. As you’ve pointed out, Long, now that
some of the bloggers have disclosed the receipt of the gift, the public
knows. Whatever the subtleties of the offer were, it comes across as
nothing more than a bribe, and that is a very bad look for Microsoft."
does bring into question the whole thing ... will bloggers be careful
enough to protect their own reputations for a degree of independence in
the way that a media brand has to by either disclosing the freebie or
by being honest in their review. And what does it mean for PRs who want
to get products reviewed by influential bloggers? Will they continue to
offer review machines if this is the possible result. Views?
So Edelman are now giving away Acer laptops with Windows Vista on them to bloggers.
This is another corporate scandal in the making, says blogger BL Ochman on his What's Next blog (HERE). Nonsense,
says UK blogger Hugh McLeod (who has made his name giving wine to
bloggers), it's a perfectly legit way of starting conversations.
Consider this the latest salvo in what will be a major debate in
coming months about corporate involvement with bloggers. While media
houses have ethics and editorial independence to protect, do bloggers
have the same degree of self respect (or preservation) to turn down
"pay-per-post" PR campaigns?
audio, video or photos were allowed (beyond the team photo published on
a few of the blogs). Coverage ranges from straight reportage of the
Q&A, to politely critical analysis of Bill's viewpoint (all 14 used
Macs, which must give some clues). Most of the posts from the bloggers garner large numbers of of comments.
For the record the 14 bloggers selected by MS were: Evan
Williams (Obvious), Jeremy Zawodny (Yahoo), Kelly Goto (Goto Media),
Liz Gannes (GigaOm), Mike Arrington (TechCrunch), Molly Holzschlag
(Molly.com), Niall Kennedy (Niallkennedy.com), Rael Dornfest (Values of
N), Ryan Freitas (Adaptive Path), Ryan Stewart (Digital Back Country),
Shaun Inman (ShaunInman.com), Steve Rubel (Micropersuasion), Tantek
Celik (Technorati) Chris Pirillo.