Using the walk into community service as a catwalk was an audacious move. But Campbell pulled it off with aplomb - and pocketed £25,000 a day while she was at it.
As much as it may have middle Britain (and America, for that matter), up in arms, you have to take your hat off to Naomi Campbell and W Magazine, who pulled of a stunt in which the supermodel wore a different outfit for each of her five days of punishment, only to be photographed for a 20 page spread in the fashion bible (as reported by the Daily Telegraph).
The whole thing will have done nothing for the girl's reputation amongst the general public, but you have to say that it goes down as a serious contender for stunt of the year ... It would certainly get our vote.