Spinning Around

Nike makes it count for those who bid the Kilometres they run ...

Thought that this was an absolute cracker of an idea, to be honest.

Nike in Mexico came up with the idea that, instead of bidding with dollars (or pesos or whatever), users of Nike Plus should be able to big in auctions with the miles that they run. Or kilometers as they've gone metric and use the American spelling of the word. What a cracking idea, I thought ...

Pimkie snaps real people’s colours to tell you what to wear across European cities

Just thought that this was cute. I hadn’t seen it and so I thought that it was worth sharing around the place.

Pimkie, that iconic European fashion label, has come up with a cracking little app that will “forecast” colours in three major cities (Paris, Milan and Antwerp – how Anterwerp got into that list, the lord alone knows).

It scans people in fashionable areas and logs the accent colours that they’re wearing to show you which are “on trend” in each different destination.

Cute. Pointless of course. But cute.

JWT's Wi-FiCTION ... the coolest thing brought back from a week at D&AD

I've been loitering about at the judging of the D&AD Awards 2012 - their fiftieth awards. That means that I've seen a lot of the best creative work from across the globe.

When I got back, I showed this around the office. They all fell in love. All I can say is that I hope that it delights you as much as it did Me. Because I think that it's one of the best ideas that I've seen for a very, very long time.

Fowler x Horrors gorgeousness as he directs their latest promo

Thought that we would give this a shout because it's been made by H&G's favourite drawer of pictures and painter of scenes with help and assistance from sometime collaborator Emma "Miss Cakehead" Thomas. Illustrator, model-maker and man about town Pete Fowler has directed this slot for the Horrors' Changing The Rain. Amazing ...

Top quality piece of tilt-shift film ... The City of Samba

Every now and then I wank on about comms on this blog. I should likely do more of it. But try to reserve that for my weekly sctick on PR Moment these days - have a look at PR Antics on a weekly basis if you're at all interested.

However, that does mean that I know get to wildly over-indulge myself by posting beautiful things that infest the interweb that, one day, will come in very handy (probably, otherwise I'm just kidding myself that spending time doing this is in any way productive or work-related).

Anyway, came across this rather lovely titl-shift film of Carnival. FF to two minutes for the top-drawer bits.

The project is a collaboration between Jarbas Agnelli and Keith Loutit.

The project was filmed over the course of 2011, with the key Carnival sequence made back in February. They released it to coincide with Carnival 2012.

The film is in fact made up of 169,000 photos from 416 time-lapse sequences, according to Agnelli.

It's bloody lovely, if you ask me.

The pirate Terry Wogan rides the Drum n Bass airwaves

Quick post this.

Amazing ...

Dry the River creates listening post(er)s for their new album launch

Came across these on a rare trip out East to see Hector Proud over at Idea Generation.

Band Dry the River has created a series of "listening post(er)s" that have been made out of the wires from battery powered speakers. Passers bay can stop, pick up the tin can and listen to one of the tracks from the album. There are twelve posters in all dotted around East London and they make up the album when pieced together as a whole

Just a stunning little idea that, really ...

Something to do with chroma keys and the inverse of Green Screen ...

Don't really understand it, for I am a bear of little brain.

But these are really rather amazeballs (word of the week) ...

High Wheel by Maider Lopez from maider lopez on Vimeo.

Buenos Aires - Inception Park from Black Sheep Films on Vimeo.

The best bits of 2011 in one post ...

We thought that it'd be nice to drag a variety of bits and bobs that we scribbled about on Spinning Around during the course of 2011 into one neat and easy place. Which means that, if you're sitting in the office this week without too much to do, you can kill more-or-less a whole hour watching all of this nonsense. Which can't be bad, now can it?

So ... first off ... The Royal wedding was the biggest thing to happen in 2011. T-Mobile's viral the funniest thing to happen from a brand in its wake (we think) ...

Madness from Nissan with "Damned Ponies" was ... odd ...

Then there was some beautiful work from Dermablend loosely hooked to woman of the year, Lady GaGa ...

45 million views after its launch, VW's The Force was a 2011 phenomenon ...

Skittles' Touch the Rainbow campaign was, in my humble, a bit bobbins. Except for this ...

Moshi Monsters' homage to Badger Badger Badger made us smile a lot ...

Footlocker's Sneakerpedia was a cracking idea from the mass-market brand ...

Canal+ continued their run of quirky, clever campaigning ...

And then there was the bug-powered phone ...

So there you have it.

We thought that it'd be nice to drag a variety of bits and bobs that we scribbled about on Spinning Around during the course of 2011 into one neat and easy place. Which means that, if you're sitting in the office this week without too much to do, you can kill more-or-less a whole hour watching all of this nonsense. Which can't be bad, now can it? So ... first off ... The Royal wedding was the biggest thing to happen in 2011. T-Mobile's viral the funniest thing to happen from a brand in its wake (we think) ... Madness from Nissan with "Damned Ponies" was ... odd ... Then there was some beautiful work from Dermablend loosely hooked to woman of the year, Lady GaGa ... 45 million views after its launch, VW's The Force was a 2011 phenomenon ... Skittles' Touch the Rainbow campaign was, in my humble, a bit bobbins. Except for this ... Moshi Monsters' homage to Badger Badger Badger made us smile a lot ... Footlocker's Sneakerpedia was a cracking idea from the mass-market brand ... Canal+ continued their run of quirky, clever campaigning ... And then there was the bug-powered phone ... So there you have it.