This is the best thing that I am going to find this week. Without question. And it's only 9.15 am.
Seriously, I am thinking that it might be sensible to bugger off home right now and put my feet up, happy that I have accumulated sufficient knowledge of new stuff to last a full seven days.
My M&Ms is amazing. Brilliant.
You can actually print your own M&Ms. You can have your own messages on them, print your face on them (you can upload a photo and they sort it for you), you can put your logo onto them. Bloody magic. Oh, and you can choose which colours of M&Ms you want in your pack of personalised confectionery.
Love this very dearly.
And what is more, it's a brilliant business-building idea. Now, M&Ms are something different - a medium no less - for self-expression. Mars has found a new way in which to open up a whole revenue stream, engage people, make them ambassadors for their product and brand.
And if a small, round sugar-coated chocolate globule can go web2.0, you have to ask the question: why can't other brands come up with ideas like this to change the way that they engage with people across the web and the world?
This came via the excellent ...