It is the season that all the papers put their end of the year quizzes together. In that spirit, Seventy Seven presents its "PR quiz of 2007".
What's more, if you want to send us an email with as many of answers as you can get, we'll give a bottle of champagne to the person who gets the most right - or who comes out of the hat first, in the event of a tie.
Email your answers to hello@77pr.co.uk by 11 January 2008 to be in with a chance of winning.
BIG personalities
1. Who were Jade Goody's two accomplices in the Celebrity Big Brother "poppadom-gate" furore?
2. For whom was "negotiating Hyde Park corner by bicycle" a major challenge (as confessed in a job application that made news around the country this summer)?
3. Who or what was treated to a "wizard outing" - at a time that just happened to coincide with a certain author's US book tour?
4. David Beckham joined LA Galaxy this summer amidst a PR frenzy. But what is the name of the team's sponsor?
5. A BP executive lost his job in the eye of a media storm over allegations that he misled people about his sexual exploits. What was his name?
The tangled web of PR
1. Due supposedly to pressure from Facebook users (stirred up no end by a certain PR consultancy), Cadbury finally relented and brought back which chocolate brand?
2. On a related note, which group of people forced another confectionery brand to revert to an original recipe when they tried to change it earlier this year?
3. And finally in our Facebook-related trio, an international high street name was forced to back down after pressure group action on the social network prompted a media bloodbath over its decision to scrap interest-free overdrafts. Which brand was it?
4. Which brand took to the web with a bunch of bunnies bouncing about New York? For a bonus point, there were allegations that the creative borrowed from an artistic duo. Can you name them?
5. Which bra name took on the Cadbury gorilla and spoofed it to create "two cups of joy"?
Mediawatch
1. Esquire appointed a new editor and relaunched this year. Who was the new man in the chair?
2. FHM also went through a revamp. Who returned to the title to oversee their relaunch this year?
3. Which "thinking woman's news weekly" closed down and then returned a month later revamped as a celeb title?
4. Why did "position of the fortnight" become "position of the week" earlier this year?
5. What was the name of the title launched by Mike Soutar this year in a challenge to the men's weekly market?
Moving on ...
It was a year in which a number of big brands made changes to their consultancy arrangements. In each case, tell us who the the winners and losers were ...
1. 3 moved from ...
2. Heather Mills moved from ...
3. Expedia moved to ...
4. O2 moved from ...
5. Nokia moved to ...
6. XBox consolidated into ...
7. Nintendo moved to ...
8. Virgin Media moved from ...
9. Coca Cola moved from ...
10. And finally ... London Fashion Week's resigned. Which consultancy was it?
Stuntwatch
1. In May, Cake turfed Trafalgar Square with around 2,000 square metres of grass. But where did the turf come from?
2. McDonald's took on the Oxford English Dictionary because they were grumpy about its inclusion of a term that related to the burger brand. What was the word they wanted out?
3. Which famous chalk sculpture was Homer Simpson seen tormenting with a donut to support the launch of The Simpsons: The Movie?
4. eBay established that a street in the village of Rackheath in Norfolk was the "busiest eBay trading street in the country". Name the street.
5. "I am not a plastic bag" was THE brand to be seen with this year. But which UK retailer was the Hindmarch icon created for?
In the picture
1. Who or what was Boo Boo, featured in a stand-out shot alongside his friend, Gibson?
2. Disney commissioned Annie Liebowitz to take photos of celebs posing as some of their leading characters. One of them was David Beckham ... who was he playing?
3. A major Egyptian statue was to be seen in pictures across the capital as it was floated up the Thames. What exhibition was the stunt in the name of?
4. Which artist did SKY HD commission to create a 3D image at Waterloo station which hit The Guardian's centre-page spread?
5. Henry Reichhold created cityscape photos using which brand's camera phones (they were exhibited at the Royal Albert Hall this year)
From the health pages
1. Which ready-meal brand was hit by H5N1 in the year's biggest food crisis?
2. Which humble breakfast staple did the media demonise as the main culprit in the UK's cancer pandemic?
3. Attacks of what were reported to be triggered by the new London Olympic logo - as reported in the Daily Mail the day after the new identity was launched?
4. Which vitamin has little role in staving off cold and 'flu, according to reports across the health pages?
5. Which widespread gadget is the likely cause of deafness, according to researchers at Bristol University?
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