Lead Agency: Spider PR
Client: Tyrrells Crisps
Who came up with the idea?: Sara Pearson, Spider PR
Who signed it off client-side?
David Milner, CEO, Tyrrells Crisps
Oliver Rudgard, Marketing Director, Tyrells Crisps
Who delivered it?
Spider PR was asked to leverage Tyrrells’ distinct brand personality at the time of the Queen’s Diamond Jubilee Celebrations.
The team conceived the idea of creating a special limited edition range of crisps for retail sale and use in the PR programme. Tyrrells Jubilee Crisps were a celebration of hand-cooked crisps and were made from red, white and blue potatoes.
Over a five day period 40 pieces of coverage were achieved across top tier titles including five national newspapers, reaching over 16 million readers What’s more, Buckingham Palace called asking for the Tyrrells Crisps to be supplied for the Diamond Jubilee Concert.
If you would like to get work in to IotY2012, you'll simply need to download this form, fill it in and spin it back to me with an image (or more than one if you fancy). The deadline was 8 February 2013, but there's still a bit of time if you want to get something in pronto.