Team: In House
Who came up with the idea?: John Shevlin, Digital Media Officer, Historic Royal Palaces
Who delivered it?
Yeoman Warder Jim Duncan
Historic Royal Palaces wanted to raise awareness of, and engagement with, the Tower of London’s Facebook page. The aim was to allow audiences to interact with the site’s historic stories in the same way they engage with their friends and record their own lives.
The team put the 32 most infamous events in the Tower of London’s 1,000 year history onto its Facebook timeline, including Anne Boleyn’s execution, Guy Fawkes’ torture, the “murder” of the Princes in the Tower and the Great Fire of London.
Dubbed the “oldest timeline on Facebook”, the activity resulted in a 1,200% increase in both new likes and page views with a promoted post reaching 135,853 people.
The team also ran a parallel Twitter campaign. #OldestTimeline, tweeting 1,000 years of history in a day which resulted in a reach of approximately 2.4 million Twitter users.Coverage spanned print, online and trade titles, including Metro, Daily Mail Online, Londonist, We Are Social People and Social Media Today.
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