Client: Amnesty International
Other agencies: Mother
Who came up with the idea?: Splendid Communications
Who signed it off client-side?: Andy Hackman
Who delivered it?
For the first time ever the famous Secret Policeman’s Ball was being hosted in New York, rather than the UK. Splendid Communication’s role was to introduce a new UK audience to the cause – free speech – and build an authentic engagement between Amnesty and the British Comedy community.
With the majority of performers at the ball being American the team needed to drive interest and relevance amongst UK media.
To do this, Splendid created the “World’s Shortest Gig” competition which gave up-and-coming British comedians the chance to win a 15 second slot on stage at the ball.
The competition secured 30 pieces of coverage including The Sun, Metro, The Independent and blanket coverage across comedy press and blogs.In addition to this, promotion of the airing of the ball on Channel Four delivered 247 pieces of coverage of which 69% included a free speech message.
If you would like to get work in to IotY2012, you'll simply need to download this form, fill it in and spin it back to me with an image (or more than one if you fancy). The deadline was 8 February 2013, but there's still a bit of time if you want to get something in pronto.