Lead agency: Unity
Client: Random House
Other agencies: PAN Studio
Who came up with the idea?: Unity
Who signed it off client-side?: Laurence Festal
Who delivered it?: Unity and PAN Studio
The world’s Twitter and Instagram users
Unity was briefed with creating a buzz campaign for the latest book release from world-renowned author, Sebastian Faulks. Entitled “A Possible Life,” Unity focussed on the book’s core themes of shared emotions and experiences.
Echoing the book’s subject matter, they designed, built and launched a live, digital barometer of emotion or “emotigraph” (at www.apossiblelife.com).
This aggregated and displayed in real-time millions of updates from Twitter and Instagram users based on five hashtags – #love, #fear, #hope #happiness, #longing – visually expressing how people are connected through their individual stories, thoughts and musings.
The campaign generated huge buzz with scores of online conversations and – largely due to its originality – considerable media interest. Coverage around the website and interviews for Sebastian about its launch ranged from The Independent and Stylist, through to Culture Compass.
The site was also featured on The Guardian Online’s datablog.
And the book was launched to huge commercial success.
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