Lead agency: M&C Saatchi PR
Client: TfL / Olympic Delivery Authority (ODA)
Who came up with the idea?
Who signed it off client-side?: Terri Lynam, Stuart Ross
Who delivered it?: M&C Saatchi PR
Fred Williams for his 5.00 am start and live tweeting from the square
M&C Saatchi had to alert London drivers to planned road closures during the Olympic Games, ensuring focus was not drawn to the potential negative impacts.
The team took inspiration from an amusing news story early in 2012 reporting that beach volleyball was the government’s favourite sport.
Consequently, TeamGB beach volleyball stars were placed in Parliament Square to literally “stop traffic”.
Sky Sports News filmed and broadcast live from the square, whilst national coverage hits included Daily Mail (full page), Daily Express (half page), Daily Star (half page), Metro and Evening Standard. Online coverage included The Sun, Guardian, Telegraph, Independent, and ThisisLondon.co.uk.
If you would like to get work in to IotY2012, you'll simply need to download this form, fill it in and spin it back to me with an image (or more than one if you fancy). The deadline was 8 February 2013, but there's still a bit of time if you want to get something in pronto.