Basically, I’ve been writing a regular piece on a campaign of the week for PR Moment for the past year or so. It seems to have gone down pretty well.
So I thought that I might get a bit more expansive and turn it into a book: “Ideas of the Year: a year of impropaganda”.
Intended as a celebration of the creative ideas that have come from the Great British PR industry, it’ll showcase some of the best stunts, social campaigns, quick and simple media stories. The ideas that got people talking and Tweeting during the course of the last year.
So basically I want folk to send in their best campaigns, great ideas and stunts from the last 14 months (campaigns have to have run between November 2011 and December 2012).
There’s a simple proforma sheet below for the details (nothing onerous) and you can bung in as many pieces of work as you like.
We're not looking for award-winners, we're not judging work on its effectiveness or any evaluation. I just want the smartest, silliest, most sublime ideas that your team came up with and delivered this year – Ideas of the Year will celebrate creativity and nothing else.
It'll be judged by an all-star jury including Andrew Bloch (founder of frank PR) and Mike Mathieson (CEO of Cake Group), Ben Smith (founder of PR Moment), Frankie Oliver (joint-MD of Fever), Dan Glover (CD at Mischief) and Charlie Coney (CD at Golin Harris).
At the end of the process, we want to show off the finest in a coffee table book that I’ll be publishing with PR Moment in March 2013 – and of course there will be an event to celebrate its launch, to which you will certainly be invited.
I hope that you’ll consider putting up some of your finest work and look forward to seeing it in all its glory.
If you would like to get work in to IotY2012, you'll simply need to download this form, fill it in and spin it back to me with an image (or more than one if you fancy). Deadline is 25 January 2012, although if you can get things in earlier, that would be good.
Photo: Nicolette Wells from Eat Your Heart Out 2012