Ultrabook uses a "pop up theatre" to celebrate launch

I don't know about you, but this just slightly misses the mark.

I think it's the jar between the slick content of the theatre and the slightly down-home and hoke actors and filming. Cure idea altogether. Just not sure that it quite comes together as a single piece ...

Comments

[Rob Mortimer]

It's a nice idea, maybe it's just the video here that doesn't quite gel.