Just before you ever sit and think that a brand can't be (in someway or another) social, take a look at these wee fillums and think again.
Belting piece of work for US breakfast cereal brand, Wheat Thins. And if you can sort out a YouTube and Twitter campaign for Wheat Thins, anyone can do it.
The whole thing is just very clever. The boys at their agency combed Twitter for mentions of the brand and then go on to seek out the Tweeters before going on to deliver them vast quantities of Wheat Thins (amongst doing other stuff).
I just think that it's a great example of smart creative people coming up with a really smart idea.
And I think it's all the more impressive because the guys got into some hot water and were accused of having spoofed the whole thing.
To tell the whole story on the agency's blog and to make it absolutely clear what happened (which all seems very reasonable and transparent to me).
Lovely, lovely work.