The latest work from Guinness, which has (according to CR) dropped the "Good things ... " strapline in favour of "Bring it to life". The new work is below and aired for the first time last night.
It's an ad that you need to watch in full-screen. Seriously.
For my money, it'll be interesting to see what they do with the idea of "Bring it to life" outside of the ad - it feels like a far richer territory than Good things did (although that particular brand promise also delivered some of my favourite advertising of all time, so who's to quibble) ...
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