SPINNING AROUND: SEVENTY SEVEN THINKING OUT LOUD

FORD KA'S "GO FIND IT" COMES TO THE UK

Spotted this chap on't telly and actually rather liked it, against expectations.

Interestingly, an ad that made me (and therefore I assume a handful of others) think "hmmm ... Might head to YouTube and watch that again".

In essence a spot the hidden stuff ad in which we're expected to look deeper at Ford's implausibly named Ka. Bit what's interesting is that it's an ad that is designed to get people to engage and play the game, as well as start connversations.

An ad, in other words, that is also a fabulously engaging piece of content. And if Ford have any sense (I have yet to check), they'll have a bloody good digitial outfit stirring it up online to get the conversations started.

All lovely ... and, as it turns out, a UK remake of a US campaign that ran in the early part of this year. Does that diminish it? I s'pose a bit, but it's still a lovely little piece of work so you can understand the re-versioning.

My only question: why do we in the UK only have to spot 64 Kas, while our American cousins had 80 to find? All most odd.

Anyhoo ... the UK version ...

The US version ...

For those who are interested, the soundtrack for this one is "I'm not Invisible" by The Tease featuring Megan Wyler, apparently.

MORE COKE HAPPINESS

I'm not sure that this is making me entirely happy, however. I get it, for sure. It's a really cute idea, for sure.

But making music for brands is always a really tough call because music polarises to such a massive degree. And I'm not sure that I like the track anywhere near as I like the idea, which rather undermines the latter.

Anyway, take a look and let me know what you think. A bit schmaltzy, if you ask me.

Meanwhile, Coke has also released a full 90 sec version of the mad piano creature thing for our viewing pleasure ...

ALL THINGS DIGITAL

This is HUGE. But it's also VERY good.

.

via Crackunit

AS COOL AS THEY COME ...

A chap by the name of Sean started a blog - the impossible cool - to collect the words and pictures of the world's coolest people. And it works.

A really stunning blog, sort of Getty Images meets Tumblr in a way that just ... works.

Wonderful stuff.

Makes you think that you would love to create the exhibition really, doesn't it? The world's coolest ... My top five would be Kerouac, Brown (James), Loren, McQueen, Bardot.

IDEAS FROM THE OTHER SIDE OF SOBRIETY

The only way that it could EVER have come into being ...

via ITIABTWIC?

WHICH TRIBE ARE YOU, THEN?

Really enjoyed this ... the latest work from The Glue Society (Creative Review's favourite Australian agency).

HULA HOOPS IN SURPRISING RETURN TO FORM

'Nuff said.

The missus (or Brunette to AA Gill's Blonde) saw it and mentioned it.

Charming, I thought.

LAUNCHING YOUTH MUSIC BOX

Seventy Seven has been working with Youth Music, the music charity, to launch Youth Music Box. Basically, a fantastic music-making installation down at the Southbank Centre open now (11.00 am-7.00 pm daily) until 31 August. And it is brilliant, as this piece from the Beeb explains ...

THOMSON ADDS KIDS, GOES VIRAL

Funny old thing, I thought. Those of you who work in PR will know that there are some old stand-by tactics that will work at least to some degree. Research, chuck a celeb at the problem, make a list. Same old, same old.

Looks from this clip that the same piece of thinking has been applied to this piece of film by Thomson: their latest in-flight safety film. With small cute children in it, doing what small, cute children do.

I can't decide whether to be a bit cross about this. Or whether to applaud the fact that they've done something at all, even if it is a bit safe (no pun intended).

More than that, though, I really hope that we don't end up seeing a rash of viral/online ad cliches erupt as a lot of new brands come to the medium and as a lot of agencies that don't have quite the creative talent of others do their work.

EVIAN BABIES GO VIRAL

The Evian babies ad is as freaky as it gets. The virals are slightly less disturbing, but are also as "bag of squirrels"/"box of frogs" mental ...

CADBURYS ITALIA

Cadbury's Dairy Milk campaign goes all Italian. Men will be mystified, women less so ...

THE NEW PARKOUR ... MORE REPLACEMENTS

It's been a while since we found a potential Parkour replacement (part of on-going quest). Alan came across this option. Kinda works. Now just got to find the opportunity, really.

THE FINAL FRONTIER

Bloody amazing.

I thought that I might have had my fill of 40th anniversary of the moon landings "stuff" having been assailed to a degree eclipsed only by the fact that I can't move for Michael-sodding-Jackson tunes (cue hate mail from Jackson fans).

Anyhoo ... just when I thought that Armstong and Aldrin's tales of derring doo could spawn nothing further of interest, I came across these shots: the moon, as seen through the astronaut's eyes (or lens, as the case maybe). Here and here, they are from a NASA book: Apollo: Through the Eyes of the Astronauts.

And they are amazing. PLEASE, I beg of you, go take a look.

THE UK'S TOP MARKETING WEBLOGS

Hello lovely people ... For once in recent times, we've sorted out the charts on time (more-or-less), So this month's tables and all that are all below. Hope that they find you well and generally having good months of it. Without further ado, those charts in full ...

UK	Global
1 (5)	36 (14)	Blogstorm
2 (3)	37 (7)	David Airey
3 (-1)	43 (-5)	Econsultancy's Internet Marketing Blog
4 (-1)	48 (-8)	russell davies
5 (-1)	66 (-23)	NevilleHobson.com
6 (-5)	77 (-48)	Chris Garrett on New Media
7 (2)	101 (7)	SEOptimise
8 (-1)	104 (-13)	Crenk
9 (-1)	110 (-16)	FreshNetworks Blog
10 (0)	122 (3)	Nick Burcher
11 (NEW)	123 (NEW)	We Are Social
12 (4)	132 (41)	Only Dead Fish
13 (12)	148 (67)	Crackunit
14 (8)	156 (41)	FeverBee
15 (3)	176 (12)	Rubbishcorp
16 (12)	181 (50)	Welcome to Optimism
17 (14)	183 (89)	Collective Conversation
18 (31)	186 (225)	London Calling
19 (-4)	189 (-25)	Social Media Trader
20 (-7)	191 (-41)	This Is HERD
21 (0)	202 (-6)	SEOCO Blog
22 (1)	228 (-23)	Event Manager Blog
23 (16)	234 (111)	SEOgadget.co.uk
24 (3)	236 (-8)	A PR Guy's Musings
25 (-5)	238 (-47)	UK Affiliate Marketing Blog
26 (4)	239 (32)	HERD
27 (-16)	240 (-101)	PR Blogger
28 (-14)	245 (-93)	adliterate
29 (-3)	248 (-26)	Blendingthemix
30 (-13)	262 (-76)	Interactive Marketing Trends
31 (14)	284 (93)	PR Media Blog
32 (-8)	288 (-77)	The Engaging Brand
33 (2)	296 (25)	Faster Future
34 (16)	299 (117)	The Way of the Web
35 (9)	307 (68)	Andrew R H Girdwood
36 (-4)	310 (-20)	50-Plus Marketing
37 (6)	320 (51)	Apple Pie & Custard
38 (-4)	327 (-8)	Drew B's take on tech PR
39 (-6)	333 (-29)	Modern Marketing
40 (-40)	334 (-334)	Feeding the Puppy
41 (7)	342 (59)	Life Moves Pretty Fast
42 (-4)	343 (-1)	UK Internet Marketing Blog
43 (-7)	361 (-38)	Mediaczar
44 (33)	362 (281)	Rock Star PR
45 (21)	371 (177)	further and faster
46 (6)	373 (50)	Hobo UK SEO Company Blog
47 (23)	383 (192)	Fraser's Affiliate Marketing Blog
48 (3)	395 (22)	livingbrands
49 (-12)	404 (-64)	Spinning Around
50 (-8)	407 (-39)	Make Marketing History
51 (-11)	416 (-70)	renaissance chambara
52 (3)	442 (-5)	Liberate Media blog
53 (4)	443 (24)	Sturgeon's Law
54 (-35)	445 (-255)	Technobabble 2.0
55 (42)	478 (291)	Curiously Persistent
56 (3)	480 (-8)	never get out of the boat
57 (-28)	489 (-236)	That Canadian Girl
58 (9)	517 (48)	The Ad Pit
59 (1)	522 (-21)	PPC Blog
60 (-7)	524 (-95)	Brendan Cooper
61 (13)	559 (49)	General Marketing Blog
62 (-4)	562 (-94)	Simon Wakeman
63 (6)	563 (11)	Beyond PR
64 (-64)	570 (-570)	LitmanLive
65 (21)	584 (113)	mediations
66 (24)	587 (128)	25 letters in the alphabet
67 (-3)	595 (-57)	Simonsays
68 (-68)	597 (-597)	Tamar Search Blog
69 (-6)	598 (-67)	Wadds' tech pr blog
70 (11)	612 (48)	Indolent.com
71 (16)	617 (81)	Digital Examples
72 (-72)	618 (-618)	Internet Marketing Made Easy
73 (-1)	621 (-38)	10 Yetis PR Blog
74 (-20)	633 (-200)	greenormal
75 (-10)	649 (-109)	The Web Pitch.com
76 (-3)	652 (-56)	Confessions of a Wannabe Ad Man
77 (6)	664 (11)	Brandgym Blog
78 (35)	671 (249)	Creative in London
79 (0)	680 (-31)	Nicola Davies
80 (-18)	685 (-160)	Real Fresh TV
81 (-13)	687 (-119)	Measurement Matters
82 (2)	692 (-14)	middledigit
83 (-83)	694 (-694)	AdGrads
84 (-37)	699 (-299)	The Renegade Agency Confessional
85 (-3)	705 (-42)	The Rosemont Loving
86 (-15)	706 (-128)	From PR to Eternity
87 (-31)	713 (-268)	Shiny Red
88 (0)	719 (-18)	Organic Frog
89 (-9)	746 (-87)	PR Voice
90 (6)	755 (9)	The New Marketing
91 (1)	756 (-19)	Raw Stylus
92 (-14)	764 (-117)	Digital Marketing Viewpoint from Cheeze
93 (-18)	777 (-162)	(Almost) Always Thinking
94 (13)	780 (76)	CarbonGraffiti
95 (-2)	783 (-43)	Ginger and Proud
96 (-5)	789 (-56)	Freshen me up
97 (3)	816 (-6)	Vincent Thome's Blog
98 (0)	817 (-31)	Nitmesh
99 (3)	844 (-26)	[Bluurb] stuff and things
100 (3)	846 (-26)	Norton's Notes
101 (-2)	853 (-58)	Unleashed on Marketing
102 (3)	859 (-7)	One Size Fits One
103 (-8)	860 (-97)	Living in a digital world
104 (2)	877 (-24)	Buzz Attitude
105 (NEW)	881 (NEW)	The Open Agenda
106 (-2)	897 (-58)	A Mountain Dweller in the Thames Valley
107 (1)	911 (-49)	All Things PR
108 (1)	920 (-46)	Engage: the Carve Consulting blog
109 (2)	921 (-31)	DaveChaffey.com
110 (0)	926 (-47)	The Red Rocket
111 (1)	958 (-61)	noticing
112 (4)	966 (-22)	Punch Blog
113 (2)	981 (-40)	In the Cowshed
114 (3)	1000 (-40)	PRwordSmith
115 (3)	1021 (-48)	From the Cowshed
116 (3)	1023 (-48)	Offer and Acceptance

For those who may be interested, this chart is based on the AdAge Power 150, the top UK bloggers on all things advertising and marketing on 1 August 2008. If you feel that you should be included, you can get in touch with AdAge here, who will sort you out. As soon as you're in, I'll pick you up in this filleting of the AA chart.

ONE MORE FOR TODAY

One more for today (will also sort the AdAge top bloggers this evening) ... LOVED this. Bloody amazing stuff. Disclaimer: it's by AMV, who own Seventy Seven. LOVELY.

EVIAN BABIES ...

I reckon that Ben (AKA son of Scamp) got it right. This is "Satan-jumping-out-of-the-loo-while-you're-taking-a-dump fucking creepy".

BUD LOVES US ALL ...

Post-pitch frenzy (some successful, I am rather pleased to report), I realised that Spinning Around shifted a LONG way down the priority list. A really long way. Anyway, I'm back and pottering about and have got a load of bits and bobs.

First up, the new Budweiser work from DDB London that is up and about on Campaign and Guardian Media. Just so very pleasing. And a bit clever. And eminently watchable and re-watchable. Am really hoping that they take this into PR, digital, experience: there is SO much that could be done with it. Great work.