Spotted this chap on't telly and actually rather liked it, against expectations.
Interestingly, an ad that made me (and therefore I assume a handful of others) think "hmmm ... Might head to YouTube and watch that again".
In essence a spot the hidden stuff ad in which we're expected to look deeper at Ford's implausibly named Ka. Bit what's interesting is that it's an ad that is designed to get people to engage and play the game, as well as start connversations.
An ad, in other words, that is also a fabulously engaging piece of content. And if Ford have any sense (I have yet to check), they'll have a bloody good digitial outfit stirring it up online to get the conversations started.
All lovely ... and, as it turns out, a UK remake of a US campaign that ran in the early part of this year. Does that diminish it? I s'pose a bit, but it's still a lovely little piece of work so you can understand the re-versioning.
My only question: why do we in the UK only have to spot 64 Kas, while our American cousins had 80 to find? All most odd.
Anyhoo ... the UK version ...
The US version ...
For those who are interested, the soundtrack for this one is "I'm not Invisible" by The Tease featuring Megan Wyler, apparently.
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