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More random bits ...
ONE ... The Sanctum Soho has a fab screening room and rooftop bar. Useful ...
TWO ... liked this laser-cut money art by Scott Campbell
THREE ... nice products at The Good Folk. Like it a LOT
FOUR ... G. Mittelberg flickr set. Like this too
FIVE ... Amazing. Lauren Luke ... from YouTube to brand owner
SIX ... Love Locks ... a Roman phenomenon ... also in Cologne
SEVEN ... Perrier pinching from the Glue Society? Hmmmm ...
That's the lot ...
This is such a great idea. Brilliant. And SO lovely that it works.
Basically, a chap by the name of Matthew Knight (soon to join W+K) dropped a heap of disposable cameras in all manner of places.
He asked that people take the cameras on their travels, pass them on, take some snaps ... whatever. And then send them back to him for the images to be developed and shown on the website dedicated to the project.
What a stunning idea.
Now, the numbers might look a bit ropey. There were 93 cameras released. Five have come back and 19 have been found. A bunch of them are MIA. Which doesn't sound that great.
But these things take time - as Knight says, the project was inspired by the Slow Movement, so it seems appropriate that it takes a bunch of days to take off - we marketers too often expect immediacy, I think. And sometimes patience pays dividends..
via Contagious
Quite fun ... Seventy Seven (us!) has taken thetrainline.com into advertising on sheep. Or Lambient Media, as we have chosen to christen it. Some piccies below of some of the finest sheep that can be bought (or found thanks to some well-placed advertising in Farmer's Guardian).
For those who want to see the "making of lambient media" film - it's true that NOTHING can be done now without a "making of ..." film - we stuck a quick report of the antics on YouTube. Rather pleasantly, the Daily Express decided that it was worthy of a place on their website, too ...
I've been meaning to write about this one for an absolute age.
Goodby's work for Sprint is genuinely lovely. First of all there, was the website that showed what was happening across the "now network" in real time. It showed who was doing what, where, across their broadband network.
The thing was that it made for a really engaging website (it still does, for that matter). Whether you got interested in the numbers of bicycles being made, the numbers of flights delayed, the buzz for MySpace vs Spotify, there are a whole bunch of toys to play with on the site.
Now, they've created some TV spots using the whole idea. Now, I fervently believed that the whole campaign was delightful, but only really digital. Having watched the TV work several times over, it's still as engaging as the web work.
Really lovely stuff. And a great example of a campaign that is "digitally native" but perfectly comfortable off the web as well. With any luck, we will see more and more of these.
Isn't this lovely? Architects Julian Harrap and Sandbox have worked together to create quite remarkable fisheye lens photos of the London skyline from the top of the Monument in the heart of the city. There is a daily film that shows the City in glorious panaroma from midnight to midnight. Stunning ...
The latest collection of interesting bits and bobs from around the interweb ...
TrendHunter featured our Hotels.com Picture Pillows a while back. Today, they had a piece on a hotel that has a reader-in-residence, who will come and read you a story. On a related note, there was another stunt in which those two ideas combine to create "bedtime story" sheets: stories printed on sheets.
Sweeeet ... (think that counts as two of the seven links, rather than three) ...
PSFK Good Ideas are now also available for the iPhone ... must subscribe at some point in the not-too-distant. On a related note, the TED talks are available in the same format.
Seems like ANYONE can do a city guide these days. News reaches us (via the Moment, the NYT's blog) that Heff himself has gone into the dark art, with a range of Playboy Guides to US cities, so you can live like the man himself.
Think that I will stick with Luxe (poncy, catty, fabulously written) and Le Cool (edgy, fun, cultural illuminating), thanks.
Perhaps reflecting the mood of the times, we're to have a Slow Down London event from 24th April to 4th May.
With a slow walk during rush hour across Waterloo Bridge and a read-in at Foyles amongst the events planned, this just struck us as a brilliant idea. According to them, "Slow Down London is a new project to inspire Londoners to improve their lives by slowing down to do things well".
There are also events at the Southbank Centre (one of the event partners), including a breakfast that we were thinking of tipping down to. There are also events on creativity and meditation.
Our prediction is that this sort of thing will only get bigger in the months to come and that we are quite likely to see this sort of thing spread - as organised "slowing down" feels like it might be more than just a reaction to the credit crunch and more like something that will stick longer-term.
As some folks may know, Seventy Seven works for Wolff Olins, the branding agency. Their irony is that they don't actually have a logo.
Odd? Mebbe ...
But also a reflection of where they think the whole idea of brands and branding is going.
So they have a totally free expression of their name ... folks are free to come up with new and interesting ways of visualising the business' identity, so that it becomes - quite literally - the property of anyone in the business to own, shape and express.
There's a flickr pool with some of the logos that they've come up with. My favourites are these ...
At some stage, I was thinking that I might ask one of the team over there to do a quick "blog interview" to explain the thinking. Might be a fun thing to do ... One for post-Easter.
More good stuff ... a bit random and disjointed, this collection ...
ONE ... PSFK Good Ideas Salon videos are up and about - mind food and all that.
TWO ... It's Nice That has launched a bi-annual print publication of their best bits.
THREE ... Groovy posters by Publicis Mojo via CR ... one, two, three, four ...
FOUR ... Lovely Flickr set combing type and pics ...
FIVE ... As reported, It's Nice That has relaunched - very nice too.
SIX ... The Cloudy Collection ... cute prints ... cheap too.
SEVEN ... Ad for Ruse ... the future of gaming, mebbe?
More links to interesting things ...
The AdContrarian's eBook on advertising is a cracking polemic and I commend it as a read to all and sundry.
While I am commending good things, do take a look at Michael C Place's Build Blog ... an image for every post, most of which are links to fun stuff. But it's the illustrations that make it.
Speaking of nice places to on the web, It's Nice That is relaunching on Monday. Always worth a visit.
Ah ... the joys of the weekend and a visit to Speechification to see what has been on speech radio that has been of interest of late.
Wired's UK edition has a UK-specific website. Well worth a serious look. A story from it, OneRiot looks like it might be an interesting tool for taking the web's "pulse".
And finally ... brilliantly odd Mario Kart film ... as some crazy bugger makes the game for real on the streets of Marseille.
More interesting things from around the place that didn't really warrant a post of their own ...
Mark Porter is an editorial designer and has a blog about designs and redesigns of the world's media: Notebook. There is an interesting aggregation of planner's tweets here.
Lovely site that enables you to find any film called ... FindAnyFilm.com ... It searches a database and tells you where you can buy any title legit.
Nokia's Music Almighty campaign has attracted some flack when one of the winners turned out to be someone who has designed for both Nokia and W+K. Read all about it at PSKF.
Trendwatching is always a good read. This month, they're talking about Sellsumers. Interesting stuff. Liked their Generation G stuff too.
Liked this image a LOT ... self-promotional piece by Alison Carmichael. And one last link ... Twitter tastings dissected by PSFK.
Er ... that's the seven. Toodle ooh!
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