They say that if you're going to do Valentine's in PR either do creative and low cost, so that if it doesn't make, you didn't lose much ... or sink your heart into it and make it work.
A particularly priceless brand took the risk and it sort of worked ...
Sort of because the PR around this has been bad. Really bad. I couldn't find a damn thing about it anywhere. Even if they had done their PR after the stunt, I'd have expected SOMETHING. Not a sausage
Their PR agency should be shot ... Okay, it's an ad. But it's an ad with a great heritage that people like and it's a good stunt. Strong idea, well executed.
Tell me that you got a cracking exclusive somewhere that I just can't find ... or a belter on broadcast and I will take it all back. But until someone tells me otherwise, I will just be a bit disappointed.
via Scamp with much thanks and appreciation