Isn't this lovely?
At last, a TV advert that will actually get people to talk about a price comparison website and (comparethemarket.com) to remember the name. Marvellous.
Oh, and the microsite, where you really can "compare the meerkat" (rather than "compare the market, geddit?!) is worth a look too.
Yes, but with so many price comparison websites these days perhaps we need a price comparison website comparison site?
Ps - thanks for all the work on the UK top blogs list - I seem to have crept down the list because Technorati seems to refuse to move the needle on my site even through links continue to pour in.
Andrew Grill
www.london-calling.org.uk
Posted by: Andrew Grill | 05 January 2009 at 01:46 PM
A cute thought indeed ... a spoof in the making ...
And tell me about it ... Technorati's utterly random approach to its metrics are a complete pain in the arse, frankly.
Cheers for stopping by Andrew.
J.
Posted by: James Gordon-MacIntosh | 05 January 2009 at 05:42 PM
Wish that I had been the Planner on it!
Posted by: amelia | 05 January 2009 at 07:42 PM
Aye, Amelia, it is indeed a lovely piece of work. Though it's a bit hard to believe that the brief and the creative actually bear any resemblance to each other.
The creative does a strategic job - engages, entertains and (you would hope) will get people to remember the name ... But if anyone could write a brief and expect to get this out, I'll eat my hat.
Which raises an interesting question ... does a planner ever know what to expect from the creative when they write a brief? One to ponder ...
Thank you (as ever) for stopping by ...
J.
PS. Quick question ... why am I having to stick the Meerkats on YouTube? Surely a bit of an oversight from the team/client not to have popped it up?!
Posted by: James Gordon-MacIntosh | 05 January 2009 at 10:37 PM
Agree - the video was only available from the meerkat website - and could have made this slightly less likely to go viral, but it does throw traffic their way as the site is the only place to actually see the video online.
It's great to see the team behind the twitter account actually engaging with the people that are following 'alexandr', could be a great example of a brand actively approaching consumers and should be included in the 'how to do pr 2.0' textbook
Posted by: matt churchill | 11 January 2009 at 11:15 PM
http://uk.youtube.com/user/CompareTheMeerkat
Hey James, Aleksandr's official YouTube channel was live from 30 December. But I think yours is getting more traffic! ;)
Posted by: Katie | 12 January 2009 at 10:58 AM
Katie ... In that case, it was just randomly unfindable!
I guess that the fact that a video posted by a random punter is doing better than the official version is not really a great sign ...
In all truth, it doesn't really matter that much, it was just a bit odd that mine was more "findable" and so has got better traction.
A lesson in getting out there and being seen fast, I spose.
It's still a lovely campaign for all that minor grumble tho ...
Matt ... you're quite right ... the Twitter work is bloody good isn't it. The fact that there is some good quality comedy interaction was something that made this one a more appealing piece of work for me too ...
Cheers both ... J.
Posted by: James Gordon-MacIntosh | 12 January 2009 at 11:26 AM