THE NEED FOR SPEED: GET INVOLVED!

Have gotten involved in helping out with an IPA event ... the IPA Strategy Group's "Fast Strategy" event that takes place on 1 October.

Should be a cracking event (some blurb below) and will be a chance to see the ever-interesting Adam Morgan (of Eat Big Fish fame), Rita Clifton of Interbrand and Orlando from JWT. Dave Trott, Amelia and Kate Stanners of Saatchis will be doing star turns by answering a live brief on the day.

More about it here - along with the booking bit.

Your chance to get involved

Oh ... and we are putting together a little set of cards with some planner-ly folks' top tips on how to get to strategy FAST. They are a follow up to a set that we created earlier in the year. If you would like to see your pearls of wisdom included in the next set, we're on the hunt for contributors.

Do drop me a line (or pop thoughts in the comments) if you would like to have a crack at being included in the next run of 50 cards. Only thing ... comments are needed by the end of Sunday, 14th September! Let me have your thoughts, you name, title and company and we will see what can be done ...

In the spirit of coming up with something, my thoughts would be ...

Consume everything - blogs, trends, the media, other people's ideas, new models, the best thinking - because nine-times-out-of-ten it will mean that you can find the answer off the "mental shelf" you've created when the brief comes in.

James Gordon-MacIntosh
Managing Partner
Seventy Seven

So now you know ... more gumph below about the event ...

IPA Strategy Group - Fast Strategy Conference - 1st October 2008

 

After the success of its first conference on ‘Fast Strategy’ The IPA Strategy Group, with Times Media, is to host a follow-up conference on the 1st October. The conference will address one of the greatest pressures on our industry today; the demands of arriving at good answers fast. The conference will test strategy-at-speed and examine ways in which ‘Fast Strategy’ can benefit the communications industry.

 

During the conference, teams of leading communications experts including Dave Trott, Creative Director of Chick Smith Trott, Kate Stanners, Creative Director of Saatchi & Saatchi, and Amelia Torode, Planning Director at VCCP with teams of their choice, will compete to answer a live brief. The contestants will have no previous knowledge of this brief and will then pitch their ideas - on stage that afternoon - for the audience to judge who the fastest strategist is.

 

Throughout the morning, whilst the teams prepare for their afternoon pitch, leading strategists from across the industry will elaborate on how developing strategy fast is changing the way we do business and present top tips for how they think at speed.

Speakers include:

Adam Morgan, Founder, Eat Big Fish
Rita Clifton, Chairman, Interbrand
Orlando Hooper-Greenhill, Director of Global Planning, JWT

Comments

[Jim]

I like that "consume everything...mental shelf" business. Good luck with it

[James Gordon-MacIntosh]

Thanks, Jim. Appreciate it.