THINGS OF BEAUTY ... BBC HD AD

Working on the premise that "anything looks better in HD", the BBC's spots to promote its relaunched hi-definition service have hit our screens.

And what a thing of beauty ... though it has to be said that YouTube doesn't really do it justice.

A spot of Antiques Roadshow and then Fiona Bruce in high-octane Avengers-esque action sequence? Who'd have thought THAT would work. But it does.

Hats off to Fallon, who created this small dose of ad-land pleasure.