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contact: james.gm [at] 77pr.co.uk

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05 May 2008

LOVING THE WORK ... MERCEDES BENZ

The new Mercedes campaign broke this week - and what a thing of beauty and lovliness it is, too. Sadly, nowhere on the interweb can I find a clip of the work.

According to the news reports of the new campaign, there will be three films in a new series that has been created by AMV (Seventy Seven's parent, just so you know).

The first stars Josh Brolin (he of No Country for Old Men fame) and, fleetingly, an SL. In it, he speculates over the notion of "presence" - if you have to worry whether you have it, you probably haven't". The next films in the series will focus on "attraction" and "ambition", by all accounts.

Do stop and watch if you get the chance - they seem to be playing out in heavy rotation during Grand Designs Live (hardly must-watch TV, but when you have a child on the way, nesting seems to feature heavily).

UPDATE ... found the wee fella ...

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