There must be something in the air as this is the second Vauxhall post this week.
Just watched the Corsa "C'mon" ad and wondered whether the brand was supporting the oh-so-cute plush characters that feature in it.
Regular readers of this weblog will know that we are interested in ideas that build new business lines and this is a great example ...
No sooner had the ad gone off air, but the office has found itself the proud owner of a "Moo" doll from the C'mons Shop. Thanks to this piece of marketing, we have just purchased a branded soft toy from Vauxhall, of all people... and we are going to love it dearly. A great business-building idea.