Just to mention a fun thing that we have done with our Hotels.com client ... Picture Pillows!
Basically, we all know how unglamourous business travel is, don't we? Anonymous hotel meeting rooms, anonymous hotel lobbies and, apart from the drive from the airport, the only thing you see of the city is perhaps a Euro-bar that could be anywhere?
Well. that may be dull, but worse is being away from loved ones. Now, the Picture Pillow may not replace a wife/husband/child/lover, but at least it's a reminder of them.
You can get yours (if you are one of the lucky 100 people selected, as this is just a trial at the moment) by emailing firstname.lastname@example.org with your chosen image.