Samsung Omnia with a piss-take of various blogger's "unboxing" films - basically, geeks filming themselves opening up and reviewing new kit. Of the community, while clearly gently taking the piss out of it. Cute.
via Marktd
There's something really odd about wondering (as I do from time-to-time) about what happened to someone you knew in adland a while back but lost touch with ... then finding out where he is because he pops up as a planner in a "making of" film on YouTube.
If you're reading this Nick, nice to see that things are all good post-DFGW!
Anyhoo ... The new Toshiba ad that about three colleagues have been kind enough to email my way: Timesculpture.
It's bloody random, isn't it? But it's GOOD. And it does make me take another look at Toshiba and re-think some opinions about them.
The interesting thing, though, is that it struck me that it works really well as a piece of advertising to opinion-formers: you kind of have to know how bloody hard it is to make this sort of thing - and to do most of it in-camera and edit-suite - to appreciate it.
If you don't know anything about the technology, it's a lovely piece of work. If you do know a bit about it, you really do take your hat off.
Impressive piece of work therefore from a creative point-of-view and from a strategic point-of-view too - reaches the mass audience with something that is visually stunning and says a lot about the brand, reaches the tech-savvy opinion-formers (to whom the mass audience turn for advice) with something that is technically astounding. Clever, that.
Anyhoo ... here's the ad ...
And here's the "making of" film ...
Think that's enough blogging from me for one day ... phew! Have lovely evenings all ... J xBit of a bloggy morning today ... Was most amused by this product demo of Guitar Hero World Tour featuring the lovely Heidi Klum. The age old "model waggles breasts to music" gag ... gets 'em every time ...
Stan sums it up in his post, really ...
Some might say it's sexist. Some may call it borrowed interest. But I reckon your average teenage boy would probably say this is the best product demonstration he's ever seen. Ever.
Last night saw planners from across London (and Rob, who made the trip down), gather for StratStock - the IPA Strategy Group's first stab at trying to show "how the other half plan".
Key thing for me from the evening was actually the simple fact that, when it comes down to it, planners do the same thing in most places. There are nuances of style, models and method (though those are as much to do with individuals and their agencies as it is to do with discipline), as you would rather hope.
But fundamentally, we're all out there doing pretty much the same thing - trying to pull as much information into one place to understand a client's business, brand, market and consumer in order to sell more stuff. Which was strangely both refreshing and something of a relief.
There will be a bunch of people who blog about the event far more intelligently than me (and links to those pieces will follow shortly - Nick Fell, Tim and Paul have all popped a pieces up), but top marks go to David Bain of BMB who came up with the little model above to demonstrate how they judge ideas - neat and worth bearing in mind, I thought.
Having a happy morning perusing the runners and riders (and winners and losers) from the London International Awards today. Came across this fab campaign for Moemax by Demner, Merlicek & Bergmann, Vienna.
Loving the work ... tapping in as it does to something that everyone secretly feels about IKEA furniture - and the fact that most people are basically on a mission to remove it from their homes. Glorious irony that this almost has reference to the campaign that launched IKEA in the UK - as they campaigned for us to "Chuck out the Chintz ..." How times change, eh?
For those who don't remember it, the IKEA "chuck out that chintz" work ... still bears re-watching ...
Amazing ... Obama has posted a bunch of actually quite personal looking snaps from election night in his flickr stream.
The fact that the man's communications team have used Twitter, Facebook, YouTube and a host of other social media tools in the campaign should mean that this is no surprise.
But the two things that I thought were worth mentioning were.
First of all how personal these things feel - a real sense of a president for the people is what you get from them ... perhaps this is what brands should be watching and learning from.
Second of all my amazement at the tone that people are using to make comments on the shots ... "You don't know how good it feels to address you this way. I have waited forty years, since Bobby Kennedy" ... was the one that stood out to me.
Amazing. People think that the president of the United States is a guy who you can leave comments for on flickr. Things have come along way, huh?!
This campaign for Muller has been back on our screens and prompted me finally to get around to posting the spots - if only for future reference, since blogs are jolly good places for leaving things that you don't really need right now but think that you might want later.
Anyhow ... thought that I would first of all say that I do very much like these ...
But then I also thought that I ought to point people in the direction of this site, where you can sort of make up your own mixes. Just to say that it is a spot-on way to lose about ten minutes of your life. I'm a particularly big fan of Bellydancing and Heavy Metal. It just kind of works.
It's exactly the sort of thing that the campaign should be doing with content ... would've been nice to see a bit more impact and effort - maybe more ways of allowing people to make up their own mixes, share them and so on ...
The campaign has got a real cult appeal ... so it's just a shame that there wasn't more stuff there to exploit it ...
The Gay Times - in a swift publicity stunt that appears to have worked - has challenged a bunch of ad agencies to have a crack at advertising homosexuality.
The results are quite amusing - who knows, might even be effective. And they appear to be picking up some online comment left right and centre, with a whole bunch of blogs across adland popping them up on their sites, quite apart from their use by folks who are more naturally interested in the topic.
Cunning stunt from the mag, if you ask me ...
Credits go to ...
"Go Gay"
Created by The King’s Arms Creative, Manchester
Creatives: Paul Watson and Lynton Hemsley
"Guy Minds Think Alike"
Created by Saint@RKCR/Y&R, London
Creatives: Paul Graham, Simon Labbett, Jeeves & Pete and Kris SalibaAnything
"She Can Do"
Created by James & Joe, Leeds
Creatives: James Kiers and Joe Callahan
via CR Blog
Cute ... the IPA's Fast Strategy "top tips" cards (which feature advice from some top marketers ... and me) have just gone live on a website ... here.
A brave move considering the furore that greeted the "Do the test" spot created by WCRS for THINK! and Transport for London, they're back with a sequel ...
Whodunnit is a cunning little film that takes you through the "investigation" of a murder and then reveals the fact that a few changes are made along the way ... you'll need to watch it to understand that ...
For my money, it is a lovely idea and continues the theme of the previous work neatly.
But ... and there is a but ... it just feels a bit clunky.
The "do the test" spot was clever (if not original), it was engaging, you only needed to watch it once to "get it" and it was simple. This feels a bit too clever somehow - like the creatives have got one over on you and you were a bit too stupid to notice. I suppose that the artifice of the trick just feels a bit more man-made than it does an illustration of an interesting fact of human observation ...
On balance, I reckon that this one will get mixed reactions - but won't be anywhere near as well received by the punters as the first outing ...
via Scamp
We get through a lot of cultural stuff in Seventy Seven – either going to it or just reading about it.
Stuff that we thought was worth sharing that others might be interested in over the course of the coming month includes ...
The Wildlife Photographer of the Year show at the Natural History Museum is, as ever, well-worth a look. Basically, it's a fantastical collection of the finest images shot during the course of the year - much of it editorial, so there is even a vague reason for putting it on a blog ostensibly about communications.
The same cannot be said for pick number two, the Tatty Devine and Mark Pawson collaboration ... as Mark puts it ... For SIGNS at Tatty Devine, Mark is designing 12 new limited edition Perspex signs, following on from the success of his 'Open/Closed' signs (which can be seen in the windows of several stylish boutiques around London). Themes range from practical and useful to whimsical and provocative. Some of the pieces will be based on themes from previous works, such as 'Wear More Badges' and 'Never Throw Anything Away Ever'.
They look lovely ...
On an altogether "back to the point of this weblog" note, I will be following the exploits of Oakley's brand ambassadors, who have been set up with personal profiles on the brand's recently re-vamped website. They include snowboarders, Vicci Miller and Tyler Chorlton. What a great website. Well worth spending some time with over the course of the next month or so ...
And finally, if you are of a designerly bent, take a look at All I Want for Christmas ... "Ian Hambleton (of Studio Output) and Nick Clement (Made Studio) have launched a seasonal competition. Creatives are invited to respond to the statement, “All I want for Christmas is…” to be in with a chance of winning some rather tasty prizes". Cute idea altogether ...
First up ... a small plea. AdAge, in their infinite wisdom, have made it a bloody sight harder to create these tables - you now can't pull off the whole table in one go and now have to do things page-by-page.
SO, while we're really happy that people seem to be interested in this table, can I just ask that people don't copy and paste it wholesale into their own blogs, please? Okay, it may not be terribly social network-ey, but credit where it's due (and, in this case, a couple of hours credit are due), please link back to this page? Thanking you kindly in advance ...
On with the chart ...
A couple of new folk to welcome to the UK list this month, so to those who have recently entered the AgeAge chart (SEOptimise, Organic Frog and Cheeze) a very big welcome!
For those who may be interested, this chart is based on the AdAge Power 150, the top UK bloggers on all things advertising and marketing on 1 August 2008. If you feel that you should be included, you can get in touch with AdAge here, who will sort you out. As soon as you're in, I'll pick you up in this filleting of the AA chart.
UK |
Global |
|
1 (+3) |
40 (+16) |
|
2 (+28) |
45 (+269) |
|
3 (-1) |
46 (-) |
|
4 (-1) |
53 (-1) |
|
5 (-4) |
54 (-11) |
|
6 (-1) |
88 (+12) |
|
7 (-1) |
97 (+10) |
|
8 (-1) |
120 (-9) |
|
9 (-1) |
128 (-9) |
|
10 (+1) |
130 (+34) |
|
11 (-1) |
145 (-8) |
|
12 (-3) |
159 (-31) |
|
13 (+19) |
178 (+148) |
|
14 (+10) |
181 (+86) |
|
15 (-2) |
192 (-10) |
|
16 (-2) |
197 (+9) |
|
17 (+3) |
205 (+38) |
|
18 (-2) |
224 (+4) |
|
19 (-1) |
245 (-12) |
|
20 (-10) |
246 (-68) |
|
21 (+2) |
252 (+14) |
|
22 (-5) |
259 (-28) |
|
23 (-8) |
268 (-41) |
|
24 (-5) |
273 (-31) |
|
25 (-) |
275 (-1) |
|
26 (-5) |
287 (-30) |
|
27 (10) |
294 (+73) |
|
28 (-) |
302 (-7) |
|
29 (-3) |
303 (-23) |
|
30 (-1) |
309 (-7) |
|
31 (-) |
318 (+5) |
|
32 (+6) |
328 (+46) |
|
33 (+7) |
335 (+41) |
|
34 (-7) |
337 (-44) |
|
35 (+8) |
347 (+61) |
|
36 (+5) |
351 (+36) |
|
37 (-2) |
357 (-11) |
|
38 (-16) |
364 (-102) |
|
39 (-6) |
369 (-35) |
|
40 (-6) |
371 (-36) |
|
41 (-2) |
396 (-21) |
|
42 (-) |
411 (-18) |
|
43 (-7) |
412 (-58) |
|
44 (-) |
415 (-1) |
|
45 (NEW) |
423 (NEW) |
|
46 (-34) |
425 (-260) |
|
47 (+1) |
449 (+1) |
|
48 (+4) |
453 (+28) |
|
49 (+2) |
459 (+16) |
|
50 (-5) |
460 (-45) |
|
51 (-1) |
472 (-4) |
|
52 (-6) |
487 (-50) |
|
53 (-6) |
499 (-54) |
|
54 (-) |
505 (-15) |
|
55 (-) |
507 (-14) |
|
56 (+4) |
511 (+13) |
|
57 (+4) |
514 (+15) |
|
58 (-) |
516 (-12) |
|
59 (-6) |
517 (-33) |
|
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