SPINNING AROUND: SEVENTY SEVEN THINKING OUT LOUD

THE FUTURE OF MAGAZINES

Mag+ is a really interesting piece of work by design consultancy BERG for Bonnier, the Scandinavian publishers.

In this research presented in wideo form, they've taken a look at the ways that tablet access to magazines might mean that the way we engage with the content changes and that the content and presentation will need to change too.

Unlike most people extolling this point-of-view, Bonnier and BERG have started to look at what those changes might really look like ...

Mag+ from Bonnier on Vimeo.

TGIF SPOOFS IT UP VIRALLY ...

I have to say that I am now a little bit done with spoof trick and stunt films. If we're lucky, this will be it for the year and we will see no more off the little buggers. In the meantime, though, the Viral factory boys have been at it for TGIFridays. Hmmm ...

MOST CONTAGIOUS 2009 UP AND ABOUT

For those who were watching Twitter Friday night, this will be old news. For me, it was an eagerly awaitied announcement as one of Seventy Seven client's was one of the mag's "Ones to Watch".

Anyhoo, Meerkats, the best jobs in the world, the prospects for AR, Barclaycard's waterslide app, Axion's bands in banners, the Whopper Sacifice, and those shagging Durex balloon animals ... just some of the names that crop up in the Contagious round-up of of the year, neatly entitled "Most Contagious 2009".

A bloody good read for anyone who fancies a swift review of all that was gorgeous this year

SUMMAT FOR THE WEEKEND ... EPSON GAMING

Marvellous. Simple idea. Neatly delivered.

THE FINAL FLIPNOTE (KINDA)

I reckon that the final Nintendo Flipnote Studio film from Aardman is their best. Splendid micro-animation (and fine Seventy Seven and Fishburn Hedges work!). Campaign back-story is here

THE TERRY CAKE RIDES AGAIN

Reckon that this comes just after the Jonathan Ross SPAR scam ... HIGNFY?, the BBC flagship managed to find a home for the Children in Need Terry Cake on last night's show. A Seventy Seven idea makes the odd one out round and gets the branding in. Happy days ...

AN INBOX FOR CHRISTMAS

Thought that I would give these a hat-tip as I am just about to pay out a tenner of my own, hard-earned cash for a set. Possibly for Seventy Seven towers, who knows?

Brighten the Corners have raided their inboxes (a full ten years' worth) and have made some absolutely lovely posters out of them - with messages from the absurd to the disappointed, from the grumpy to the bored.

And very nice they are too. Buy them at the BTC shop ...

 

via CR Blog

WHERE BOOKS COME TO LIFE

No idea what this is advertising, to be honest. Not sure that I actually care. This has gone interweb-tastic, and I am in no way surprised. It's a beauty ...

DRENCH ... REFRESHES THE PARTS ... HMMM ...

... oh, no, hang on, that's another campaign. But frankly, who cares?

The Drench work is really and truly marvellous stuff ... consume our product, it will make you feel amazing/different/whatever is a well-trodden path for sure. But Drench does it well and with some serious class.

Remarkable work for a water brand that are all about the sport, the premium-ness, whatever. In this case, it's portable, refreshing and will help give you a bit of a boost. Simple. But stunningly executed with bags of PR opportunity, cute animals to play with across the interweb.

And, remarkably, a willingness to kill off the heroes the brand creates. For a bag of brands out there, all you would see is more Brains after the success of campaign number one. But not the Drench team and CHI. No, we get something new and fresh. Let's see if they resist the temptation to let the hamsters run-and-run ...?

THE UK'S TOP MARKETING WEBLOGS

This month's tables are all below. A big warm welcome to Lies, damned lies and statistics. Hope that this finds you well and generally having good months of it. Without further ado, those charts in full ...

For those who may be interested, this chart is based on the AdAge Power 150, the top UK bloggers on all things advertising and marketing on 1 August 2008. If you feel that you should be included, you can get in touch with AdAge here, who will sort you out. As soon as you're in, I'll pick you up in this filleting of the AA chart.

UK	Global
1 (+2)	13 (+23)			Econsultancy's Internet Marketing Blog
2 (+4)	28 (+35)			FreshNetworks Blog
3 (+2)	35 (+26)			Crenk
4 (+3)	39 (+51)			Blogstorm
5 (-4)	43 (-20)			David Airey
6 (-4)	44 (-10)			NevilleHobson.com
7 (-3)	61 (-7)			How To Make My Blog
8 (+1)	74 (+37)			Chris Garrett on New Media
9 (+11)	91 (+92)			Jims Marketing Blog
10 (+18)	94 (+162)			adliterate
11 (-3)	105 (+4)			We Are Social
12 (-)	122 (-)			Nick Burcher
13 (-2)	130 (-9)			Hobo UK SEO Company Blog
14 (+2)	135 (+24)			Crackunit
15 (-2)	150 (-15)			Only Dead Fish
16 (+37)	152 (+247)			Drew B's take on tech PR
17 (+5)	162 (+23)			SEOgadget.co.uk
18 (-4)	163 (-19)			russell davies
19 (-9)	166 (-50)			PR Blogger
20 (+6)	193 (+39)			Welcome to Optimism
21 (-)	201 (-17)			SEOptimise
22 (+15)	207 (+98)			Technobabble 2.0
23 (+32)	217 (+184)			Life Moves Pretty Fast
24 (+6)	218 (+40)			Connect
25 (+2)	227 (+13)			HERD
26 (+3)	229 (+28)			Collective Conversation
27 (-2)	240 (-28)			Brand Strategy Magazine Blog
28 (-4)	241 (-30)			PR Media Blog
29 (+7)	243 (+59)			The Engaging Brand
30 (-12)	249 (-81)			FeverBee
31 (-12)	261 (-83)			UK Affiliate Marketing Blog
32 (+8)	266 (+57)			Andrew R H Girdwood
33 (-)	275 (+12)			Spinning Around
34 (-11)	277 (-74)			livingbrands
35 (+15)	278 (+112)			Fraser's Affiliate Marketing Blog
36 (-1)	279 (+16)			Faster Future
37 (+26)	291 (+167)			SEOCO Blog
38 (+11)	304 (+85)			Make Marketing History
39 (-8)	311 (-34)			Event Manager Blog
40 (+39)	317 (+328)			Simonsays
41 (+16)	329 (+110)			That Canadian Girl
42 (+3)	341 (+28)			London Calling
43 (+27)	342 (+177)			No Man's Blog
44 (-6)	345 (-35)			Interactive Marketing Trends
45 (-2)	349 (-12)			Liberate Media blog
46 (-5)	363 (-38)			50-Plus Marketing
47 (-3)	370 (-5)			The Ad Pit
48 (+14)	371 (+86)			PPC Blog
49 (+16)	384 (+94)			Simon Wakeman
50 (-11)	386 (-66)			Wadds' PR Blog
51 (-17)	397 (-103)			UK Internet Marketing Blog
52 (+9)	400 (51)			Tamar Search Blog
53 (+71)	413 (526)			In the Cowshed
54 (NEW)	414 (NEW)			Lies, damned lies and statistics
55 (-4)	417 (-26)			further and faster
56 (-24)	420 (-135)			Apple Pie & Custard
57 (+10)	429 (+58)			10 Yetis PR Blog
58 (+68)	450 (+508)			From the Cowshed
59 (+7)	455 (+30)			Rubbishcorp
60 (-2)	467 (-24)			Digital Examples
61 (-15)	470 (-94)			A PR Guy's Musings
62 (-10)	471 (-73)			The Way of the Web
63 (-15)	491 (-106)			renaissance chambara
64 (+7)	501 (+31)			Brandgym Blog
65 (+7)	513 (+28)			Nicola Davies
66 (-7)	518 (-73)			Confessions of a Wannabe Ad Man
67 (-13)	533 (-133)			Brendan Cooper
68 (+1)	545 (-44)			Social Media Trader
69 (+5)	561 (+3)			Creative in London
70 (+5)	566 (+1)			Sturgeon's Law
71 (+5)	580 (-5)			never get out of the boat
72 (-12)	595 (-146)			greenormal
73 (+52)	611 (+329)			The New Marketing
74 (+15)	632 (+115)			Curiously Persistent
75 (+15)	635 (+116)			Unleashed on Marketing
76 (+34)	639 (+215)			Engage: the Carve Consulting blog
77 (+1)	647 (-42)			[Bluurb] stuff and things
78 (+38)	649 (+243)			Living in a digital world
79 (+21)	655 (+153)			AdGrads
80 (-38)	667 (-331)			Blendingthemix
81 (+3)	670 (+17)			Raw Stylus
82 (-26)	693 (-256)			Modern Marketing
83 (+25)	710 (+124)			Ginger and Proud
84 (+3)	716 (+13)			Shiny Red
85 (-5)	717 (-67)			Feeding the Puppy
86 (-1)	719 (-7)			Beyond PR
87 (-14)	722 (-177)			Mediaczar
88 (-24)	729 (-253)			The Renegade Agency Confessional
89 (+8)	734 (+60)			PR Voice
90 (-13)	740 (-148)			LitmanLive
91 (+27)	754 (+156)			Internet Marketing Made Easy
92 (+9)	763 (+46)			CarbonGraffiti
93 (+5)	772 (+25)			Rock Star PR
94 (+21)	775 (+114)			DaveChaffey.com
95 (-14)	776 (-120)			Funkadelic Advertising
96 (-2)	785 (-11)			The Rosemont Loving
97 (+20)	790 (+108)			Holistic Search Marketing
98 (-10)	791 (-56)			Measurement Matters
99 (-13)	822 (-98)			25 letters in the alphabet
100 (-9)	823 (-64)			Organic Frog
101 (13)	833 (+49)			mediations
102 (-19)	834 (-167)			The Web Pitch.com
103 (-10)	851 (-84)			(Almost) Always Thinking
104 (-12)	860 (-96)			Buzz Attitude
105 (-23)	868 (-202)			Vincent Thome's Blog
106 (+6)	875 (-1)			A Mountain Dweller in the Thames Valley
107 (-8)	879 (-74)			The Red Rocket
108 (-6)	903 (-93)			General Marketing Blog
109 (+21)	913 (+117)			Nitmesh
110 (-6)	920 (-96)			Blog Till You Drop
111 (-6)	924 (-97)			Real Fresh TV
112 (+11)	952 (-24)			From PR to Eternity
113 (-17)	957 (-171)			One Size Fits One
114 (-1)	963 (-87)			middledigit
115 (+14)	967 (+62)			Digital Marketing Viewpoint
116 (-7)	976 (-131)			Norton's Notes
117 (-6)	978 (-118)			Indolent.com
118 (-12)	982 (-152)			The Open Agenda
119 (+1)	986 (-69)			Freshen me up
120 (+2)	996 (-69)			All Things PR
121 (-2)	1000 (-84)			Punch Blog
122 (-1)	1014 (-88)			Offer and Acceptance
123 (+5)	1022 (-17)			noticing
124 (+7)	1065 (-4)			PRwordSmith

SEVEN INTERESTING THINGS ...

Seven more interesting things. This time clever pieces of RM and events ...

Apple Camp

Times +

Mark's Work Wearhouse

Mercedes-Benz World

Howies Do Lectures

O2 Priority

Nike Human Race

via Jez

BRAND MEET BAND AND FLATSCREEN ADS

Okay, so it's not so cool to post stuff that has got tens of thousands of views. It's not a good thing.

But sometimes, exceptions have to be made, I spose. So I was out for a coffee and a chat with the lovely Jess from Contagious Magazine. She showed me this rather lovely - if surreal and perhaps tasteless - piece of work for Philips.

Lovely, I thought.

It was faintly reminiscent of other beautiful flatscreen TV spots - with Bravia the forerunner of course - who have gone all "big ad". Which made me think of watching the Toshiba campaign again. Following their TV relaunch of some time ago, they've come up with this, which is a lovely idea. Simple as that ...

Oh, and there is a making of too ...

Anyway, what was really odd about the Philips piece was that, so the story goes, they were approached by 50Cent who didn't have a lot of cash knocking around for his promo and they agreed that he could use the content, take a bit of a fee and basically product-place to fuck ...

Worrying world where ads look better than pop promos ...

Which kind of brings me to the promo below. Which has clocked up 21 million YT views at the time of writing. Iart can only be described as a placement-fest. From Ukrainian Vodka to Philippe Starck's Parrot to Alexander McQueen, Burberry trenches, even an HP laptop gets a look-in.

As uTalkMarketing puts it, the conversation that might have been had ...

“Hi I’m Lady Gaga. Now listen seriously, I’m wearing my ppppppoker face today. I’m shooting a super stylish vid for my new single which will be seen by millions. If you want to get some of that exposure too then pay me lots of cash money.”

But what it does point to is a renewed sense of unholy alliance between brands and bands. They need and want the cash - when was the last time that you saw a promo with quite the production values (or value) of GaGa's?

Meantime, brands are only too happy to be seen in the right places and to reach new audiences through new channels. It isn't new for sure, but it is reaching something of a new frenzy it feels.

But then maybe for the world of PR, this is the future ... the newspaper is dead, content on newspaper and broadcast websites is only likely to be seen and found by people who are already in the market for your product. If you want to be seen as credible and recommended by the opinion formers, get yourself a pop promo is perhaps the way forwards ...

TRIV EXPERIMENT ...

This is just rather marvellous. Simple. Effective. Viral (self-evidently)

SEVEN INTERESTING THINGS ...

Um ... have something of a random collection of things to remember ...

Wired Magazine on iTablet, Apple's next big thing (and their answer to the netbook)

A how to for bands in the modern era. Basically, if you're in a band, you want to be big and you're not doing these things, maybe you should be doing something else

A recent Triv viral. I like ... via BrewBlog

Clever ... tangle-proof ear buds from PSFK. Dunno why I like it, but I do

Sing of the (a bit old now) times ... the Gap stuff on Facebook. Is it an app? Is it a website? Is it a Facebook page? Yes!

Newspaper Club looks like it might be getting closer to a launch

Loving this Digital Graffiti festival. And a handy repository of future collaborators, I reckon

See, told you it was a random collection this time around ...

BRIXELS ... RATHER CLEVER

Lego continues to be used for amazing and remarkable things. The latest is Brixels, who will make you a Lego portrait. Wonderful, weird, whacky and shows what a phenomenally social brand Lego has become, creating around it a constellation of fans that only add to its appeal, likeability and fame.

IKEA JUST MADE ME CHOKE ON MY SANDWICH

This is a phenomenal idea. Just magic. Simple but brilliant.

via Iain

STELLA GOES INTO TV

Mother is one of the ad agencies that gets content. Really gets it. Like an agency that genuinely understands branded entertainment gets it. So it's no real surprise that they've come up with something of a hum-dinger for Stella Artois.

Le Recyclage De Luxe Show, a new Stella Artois TV channel on YouTube, is fabulously Sixties, hosted by a psuedo Franco chat show hero. The whole thing is rather lovely from a marketing perspective. And the video of Florence and the Machine has picked up some views.

It'll be interesting to watch and see how much of the brand message content gets through and how many views it clocks up. Otherwise, you kind of feel that it might end up as a repository for a bunch of entertaining "stuff" that says sod-all about the brand.

For now, I shall stick with Kronenbourg and "cool" Japanese lager brands, I suspect that I will not be alone for a while ...

NINTENDO FLIPNOTE ... FINE STUFF INDEED

Back-story is here. Meantime, some more lovely shorts by Aardman for Nintendo.

BTW, the videos have now had almost 1,000,000 views. Not bad, we reckon.

ANOTHER YEAR, MORE CRACKING JOHN LEWIS WORK

Seems to me like ... there's a good reason for me to write about a John Lewis ad each year. This one, by Adam and Eve, is an absolute stunner. Bang on for the brand. Spot on from a cute piece of consumer insight. And cracking creative delivery. Lovely.

PROBABLY THE BEST ONLINE SHOP IN THE WORLD

Go here.

Don't touch ANYTHING. Let it load.

Wait.

A bit more ...

There.

Good, eh?!

NOKIA N9000 ... AS MAD AS IT COMES

This is proper mental. I am going to have to watch it many times before I actually have an opinion other than "that's odd, that". Which is not much of an opinion, to be honest.

LOVELY, LOVELY WORK FROM SAAB

I was reading the back pages of my brother Rob's blog (which is a rum old mash of film, music - a lot of good music - marketing and dotcommery). I came across this and liked it so much that I thought it was worth sharing here. You can pretty much tell what it's all about from the post title ...

LETTING IT ALL ADD UP

Take a look at morenewmath.com.

Some low spots it has to be said. But a lot to make you smile ...

WAITER, THERE'S ADVERTISING IN MY SOUP ...

Following on from dogvertising, cowvertising and indeed Seventy Seven PR's Lambient Media, we have Fly-vertising. A sort of marketing swat team.

ALL CHANGE IN GUINNESS' EPIC RETURN

The latest work from Guinness, which has (according to CR) dropped the "Good things ... " strapline in favour of "Bring it to life". The new work is below and aired for the first time last night.

It's an ad that you need to watch in full-screen. Seriously.

For my money, it'll be interesting to see what they do with the idea of "Bring it to life" outside of the ad - it feels like a far richer territory than Good things did (although that particular brand promise also delivered some of my favourite advertising of all time, so who's to quibble) ...

THE UK'S TOP MARKETING WEBLOGS

UPDATE:

PLEASE NOTE THAT ALL THE LINKS BELOW ARE WRONG. SOMETHING ODD HAPPENING WITH EXCEL. BORING THING TO UPDATE, WHICH WILL BE DONE

THIS EVENING. THE LIST AND THE ORDER IS RIGHT, BUT CLICKING ON A BLOG WILL TAKE YOU SOMEWHERE COMPLETELY DIFFERENT. WHICH YOU COULD TREAT AS A GAME, I SUPPOSE.

This month's tables are all below. A big welcome back to 10 Yetis (who I think I must have missed last time to be honest). Hope that this finds you well and generally having good months of it. Without further ado, those charts in full ...

For those geeks amongst you, there is a post on the Adage Blog which mentions that they have changed the way that they do their calculations with Technorati and Bloglines out.

For those who may be interested, this chart is based on the AdAge Power 150, the top UK bloggers on all things advertising and marketing on 1 August 2008. If you feel that you should be included, you can get in touch with AdAge here, who will sort you out. As soon as you're in, I'll pick you up in this filleting of the AA chart.

1 (0)	23 (4)	David Airey
2 (1)	34 (11)	NevilleHobson.com
3 (3)	36 (29)	Econsultancy's Internet Marketing Blog
4 (7)	54 (75)	How To Make My Blog
5 (2)	61 (19)	Crenk
6 (3)	63 (26)	FreshNetworks Blog
7 (-5)	90 (-47)	Blogstorm
8 (4)	109 (21)	We Are Social
9 (-5)	111 (-58)	Chris Garrett on New Media
10 (13)	116 (93)	PR Blogger
11 (30)	121 (213)	Hobo UK SEO Company Blog
12 (-7)	122 (-62)	Nick Burcher
13 (0)	135 (1)	Only Dead Fish
14 (-6)	144 (-59)	russell davies
15 (-1)	152 (-15)	This Is HERD
16 (-1)	159 (-20)	Crackunit
18 (3)	168 (30)	FeverBee
19 (3)	178 (29)	UK Affiliate Marketing Blog
20 (7)	183 (75)	Jims Marketing Blog
21 (-3)	184 (-10)	SEOptimise
22 (2)	185 (48)	SEOgadget.co.uk
23 (25)	203 (162)	livingbrands
24 (-4)	211 (-14)	PR Media Blog
25 (-6)	212 (-29)	Brand Strategy Magazine Blog
26 (-16)	232 (-117)	Welcome to Optimism
27 (-2)	240 (5)	HERD
28 (-12)	256 (-116)	adliterate
29 (-12)	257 (-87)	Collective Conversation
30 (25)	258 (148)	Connect
31 (11)	277 (58)	Event Manager Blog
32 (6)	285 (45)	Apple Pie & Custard
33 (-3)	287 (-21)	Spinning Around
34 (18)	294 (88)	UK Internet Marketing Blog
35 (-3)	295 (-11)	Faster Future
36 (-1)	302 (4)	The Engaging Brand
37 (26)	305 (170)	Technobabble 2.0
38 (2)	310 (23)	Interactive Marketing Trends
39 (-3)	320 (-11)	Wadds' PR Blog
40 (-3)	323 (-8)	Andrew R H Girdwood
41 (-13)	325 (-63)	50-Plus Marketing
42 (2)	336 (3)	Blendingthemix
43 (4)	337 (25)	Liberate Media blog
44 (12)	365 (42)	The Ad Pit
45 (-16)	369 (-105)	London Calling
46 (-1)	376 (-36)	A PR Guy's Musings
48 (1)	385 (-10)	renaissance chambara
49 (2)	389 (-11)	Make Marketing History
50 (23)	390 (231)	Fraser's Affiliate Marketing Blog
51 (7)	391 (38)	further and faster
52 (-21)	398 (-126)	The Way of the Web
53 (-7)	399 (-55)	Drew B's take on tech PR
54 (0)	400 (4)	Brendan Cooper
55 (-29)	401 (-147)	Life Moves Pretty Fast
56 (-17)	437 (-106)	Modern Marketing
57 (-4)	439 (-49)	That Canadian Girl
58 (12)	443 (143)	Digital Examples
59 (24)	445 (275)	Confessions of a Wannabe Ad Man
60 (-1)	449 (-19)	greenormal
61 (15)	451 (201)	Tamar Search Blog
62 (9)	457 (132)	PPC Blog
63 (-2)	458 (-1)	SEOCO Blog
64 (14)	476 (218)	The Renegade Agency Confessional
65 (-32)	478 (-187)	Simon Wakeman
66 (-23)	485 (-147)	Rubbishcorp
67 (NEW)	487 (NEW)	10 Yetis PR Blog
69 (-35)	501 (-200)	Social Media Trader
70 (-6)	519 (-42)	No Man's Blog
71 (-3)	532 (34)	Brandgym Blog
72 (17)	541 (195)	Nicola Davies
73 (-8)	545 (-38)	Mediaczar
74 (10)	564 (157)	Creative in London
75 (-13)	567 (-94)	Sturgeon's Law
76 (-16)	575 (-127)	never get out of the boat
77 (-5)	592 (5)	LitmanLive
78 (14)	605 (149)	[Bluurb] stuff and things
79 (-29)	645 (-268)	Simonsays
80 (-23)	650 (-240)	Feeding the Puppy
81 (-14)	656 (-117)	Funkadelic Advertising
82 (6)	666 (68)	Vincent Thome's Blog
83 (-14)	667 (-85)	The Web Pitch.com
84 (19)	687 (157)	Raw Stylus
85 (1)	712 (19)	Beyond PR
86 (-5)	724 (-23)	25 letters in the alphabet
87 (-5)	729 (-22)	Shiny Red
88 (14)	735 (106)	Measurement Matters
89 (18)	747 (140)	Curiously Persistent
90 (11)	751 (85)	Unleashed on Marketing
91 (-16)	759 (-114)	Organic Frog
92 (20)	764 (173)	Buzz Attitude
93 (-2)	767 (-21)	(Almost) Always Thinking
94 (10)	774 (78)	The Rosemont Loving
96 (-3)	786 (-18)	One Size Fits One
97 (-10)	794 (-61)	PR Voice
98 (7)	797 (59)	Rock Star PR
99 (10)	805 (112)	The Red Rocket
100 (-20)	808 (-109)	AdGrads
101 (-5)	809 (-35)	CarbonGraffiti
102 (-28)	810 (-167)	General Marketing Blog
104 (-25)	824 (-129)	Blog Till You Drop
105 (-39)	827 (-317)	Real Fresh TV
106 (10)	830 (162)	The Open Agenda
108 (-8)	834 (1)	Ginger and Proud
109 (2)	845 (79)	Norton's Notes
110 (-2)	854 (46)	Engage: the Carve Consulting blog
111 (-17)	860 (-90)	Indolent.com
112 (1)	874 (66)	A Mountain Dweller in the Thames Valley
113 (-18)	876 (-103)	middledigit
114 (-24)	882 (-145)	mediations
115 (0)	889 (98)	DaveChaffey.com
116 (-10)	892 (-9)	Living in a digital world
117 (2)	898 (135)	Holistic Search Marketing
118 (-19)	910 (-86)	Internet Marketing Made Easy
119 (-1)	916 (101)	Punch Blog
120 (-43)	917 (-245)	Freshen me up
121 (2)	926 (126)	Offer and Acceptance
122 (-5)	927 (69)	All Things PR
123 (-26)	928 (-140)	From PR to Eternity
124 (-3)	939 (105)	In the Cowshed
125 (-40)	940 (-210)	The New Marketing
126 (-4)	958 (92)	From the Cowshed
128 (-14)	1005 (-33)	noticing
129 (-31)	1029 (-213)	Digital Marketing Viewpoint
130 (-20)	1030 (-112)	Nitmesh
131 (-11)	1061 (-19)	PRwordSmith

KASABIAN CREATES FOOTBALL HERO

So Kasabian has created a large-scale hack of Guitar Hero, made as part of the rock band’s album marketing campaign.

Using the remarkable skills of freestyle footballers from Woody & Kleiny, it features wall-mounted controls placed in front of a three-story screen. Footballs kicked at the life-size panels provide the physical interface for the game within the game.

And it's all a bit clever and actually quite watchable.

THE LATEST, GREATEST FLIPNOTE FILM

Freddy Fibs is back this week in Nintendo's latest flipnote film.

THere's more about the whole thing here.

HATS OFF ... SPAR GOES REGIONAL WITH WINE

Finally managed to track the clip down and get it up online ... Jonathan Ross, Dara O'Briain and Dominic Cooper have a crack at the SPAR regional wine labels on the show last night. Loving it. A lot ...

STUNT OR CANDID CAMERA?

My vote goes for stunt.

Could be wrong, but it feels like a neat piece of viral. In which case, I shall consider my role complete having done my bit to add to the spread.